Kroger Pilots AI-Powered Shopping Cart
Retail TouchPoints
JANUARY 20, 2021
Kroger is testing an AI-powered shopping cart at a Cincinnati store, enabling shoppers to scan items and pay directly on the cart itself for a more seamless in-store experience. The new “KroGO”-branded smart cart, which is powered by tech company Caper, uses deep learning and computer vision to quickly recognize items placed inside the cart, eliminating the need to wait in a checkout line.
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