Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID
Retail TouchPoints
JANUARY 18, 2021
The coming year is primed to be unlike any other for retailers selling “As Seen on TV” (ASONTV) products. According to a recent study, top ASONTV companies increased their year-over-year TV media buys by nearly 400% during the COVID-19 quarantine from March through early May. ASONTV companies continued to break advertising records throughout the remainder of 2020.
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