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In today's highly competitive retail industry, businesses are constantly searching for innovative strategies to improve customer engagement, boost brand loyalty, and increase sales. One approach that has gained significant popularity is gamification.
Australian small retailers are failing to meet their financial benchmarks, as softening consumer spending, rising wages, and inflation threaten business survival. An inaugural Small Retail Index study by the Australian Retailers Association (ARA) and American Express, revealed that 32 per cent of small and medium businesses (SMBs) are feeling uncertain about the year ahead.
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As consumers, it’s likely that most of us have received a package after ordering a product online that gave a telltale clunk when picked up – the sound of a product moving in a box much too big for it, with void fill material valiantly trying to fight the effects of gravity (and sometimes failing). Making a good impression on customers today means delivering a package that protects products, is easily recycled, and is right-sized, matching exterior packaging to the size of the objects being ship
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MINNEAPOLIS — Target Corp. has promoted Lisa Roath to the position of executive vice president and chief marketing officer. In her new role, Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy and marketing strategy and operations. She joins Target’s leadership team effective immediately and will report to Cara Sylvester, executive vice president and chief guest experience officer.
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