Report: Brands and Consumers Increasingly Embracing Third-Party Commerce
Retail TouchPoints
OCTOBER 23, 2024
While it started with the COVID ecommerce rush, rising operational costs and ongoing margin constraints are continuing to drive brands and retailers toward online marketplaces, otherwise known as third-party commerce (3P commerce). The benefits of having access to a near-limitless supply of unowned inventory (on the retailer side) and having access to other brands’ and retailers’ sales channels (on the brand side), has been compelling to put it mildly.
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