Beyond Accelerates Overstock Resurrection Following ‘Fatal’ Branding Mistake
Retail TouchPoints
FEBRUARY 22, 2024
Beyond, Inc. , owner of online retail brands Bed Bath & Beyond (BB&B) and Overstock , will bring back a standalone Overstock.com site in approximately five weeks rather than the September 2024 target date announced earlier. Beyond rechristened its Overstock site with the Bed Bath & Beyond name in June 2023 after it acquired the bankrupt retailer’s intellectual property.
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