Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands
Retail TouchPoints
FEBRUARY 16, 2021
Today, most CPG brands or grocery retailers would consider the retailer’s own website the single most important digital touch point for online grocery shopping. Throughout the last five to 10 years of grocery ecommerce evolution, the industry has been hyper-focused on how it could bring the brick-and-mortar format online. This led to a narrow focus on the retailers’ owned digital properties and traditional methods of user tracking and communication, like the loyalty card.
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