Wiser

MAY 6, 2019

Shelf health can have a big impact on your in-store sales. Understanding your share of shelf, display condition, and much more is extremely important, but it’s also difficult to keep track of within all stores nationwide. Luckily, smartphone-enabled shoppers are the key to understanding in-store conditions before they have a negative impact on your sales and revenue.

Location 74

Location Consumer Marketing ATS 74

Markerketing Experts

MAY 9, 2019

You would think activities that result in a spike in sales spell success, right? Sadly, you would be wrong. Why? Because success depends largely on reaching the “right” shopper. Many marketers and salespeople say their activities lead to noticeable sales improvements but it may not be with the right shopper. Consider the “deal buyer”. Data shows that up to 80 percent of the promoted volume is bought by only 20 percent of a category’s shoppers, the dreaded “deal buyer.”.

Promotions 52

Promotions Marketing Spend Retail Marketing Marketing 52

Retail Technology Review

MAY 7, 2019

Fashion retailers understand that social media plays an important role in driving awareness, traffic and orders. However, given the complex shopping journey of today’s fashion consumer, it’s difficult to clearly identify the relative merits of different social networks – particularly as the networks themselves are continuing to evolve and introduce new features.

Fashion 31

Fashion Consumer Shopping 31

Retail Technology Review

MAY 7, 2019

Following the success of Oracle’s Retail Cloud at INTERMIX, Banana Republic is the latest Gap Inc. brand to go live on the solutions. Banana Republic is a global apparel and accessories brand available online and in over 600 company-operated and franchise retail locations worldwide.

Fashion 31

Fashion Accessories Apparel Location 31

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Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.

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