Nike Left Amazon. Should Your Brand Leave Too?
Wiser
NOVEMBER 19, 2019
Have you heard the news that Nike will no longer sell merchandise on the Amazon.com marketplace? It quickly became a major, trending news story—Nike will turn its attention to its direct-to-consumer channel and look to recoup those Amazon sales on its own website. What’s the deal with that? Depending on who you ask, this is either a smart move for Nike or a bad one.
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