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Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. But crafting an effective promotions strategy requires careful planning and execution. Every brand and retailer is coming out with new promotions all of the time.
In light of the recession and post-pandemic retail, households across the world have slashed their budgets for the months ahead. Businesses, in turn, have switched focus to cater to a. The post Economic Pricing in 2023: A Retailer’s Key to Success appeared first on Blog.
The world’s largest search companies — so far, Microsoft, Google and Baidu — are the pioneers of generative AI. However, one internet giant that has not yet entered the conversation is Amazon, which stands to benefit tremendously from generative AI-powered search. Amazon: the Ecommerce Gorilla Still Behind in Generative AI Why is generative AI crucial for Amazon?
The current skills shortage has hit the retail sector hardest. That’s because of a lack of available people, workers making career changes, a lack of correctly skilled people, salary expectations being too competitive and employees experiencing burnout or poor mental health due to the Covid-19 pandemic. Because the industry has traditionally been viewed as low-paid and low-skilled, in the past it has struggled to attract the best talent.
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
From its hypersexualised fashion shows to its limited size range, lingerie giant Victoria’s Secret has faced its fair share of controversies over the years. But after splitting from its parent company L Brands two years ago, it has been on a turnaround journey centred on diversity and inclusion. Content and insights director at retail strategy and innovation agency The General Store, Jo-Anne Hui-Miller spoke with the brand’s chief diversity officer Lydia Smith at the World Retail Congress
Research has identified that girls are dropping out of playing sports at “alarming rates” with many doing so when they reach the age of puberty. Nike has decided to launch a coach new girl program to promote more careers in this category.
Walmart is the first retailer to test out TalkShopLive ’s new “shoppable simulcast” feature, which allows brands to broadcast live shopping events simultaneously across up to four different online destinations, including the TalkShopLive platform, their own website and Facebook. Walmart’s live show on June 20, 2023 — which featured the debut of The Pioneer Woman Ree Drummond’s new furniture line — was broadcast simultaneously on TalkShopLive, Walmart’s Facebook page, Walmart.com/live and The Pio
Walmart is the first retailer to test out TalkShopLive ’s new “shoppable simulcast” feature, which allows brands to broadcast live shopping events simultaneously across up to four different online destinations, including the TalkShopLive platform, their own website and Facebook. Walmart’s live show on June 20, 2023 — which featured the debut of The Pioneer Woman Ree Drummond’s new furniture line — was broadcast simultaneously on TalkShopLive, Walmart’s Facebook page, Walmart.com/live and The Pio
Campaign corner Get a vasectomy. Ryan Reynolds and Jessie James Decker have joined forces once again to create a third version of "The Vasectomy" cocktail! To celebrate Father's Day this year, Aviation American Gin is reintroducing the popular drink, now known as the " Decker Edition ," with the assistance of the talented singer-songwriter. In a recently released video Jessie demonstrates the step-by-step process of concocting the beverage, originally crafted by Reynolds.
Australia is currently in the midst of a “retail recession” with real retail turnover experiencing a decline over two consecutive quarters. According to Australian Bureau of Statistics data, spending fell by 0.6 per cent during the three months to March, and by 0.3 per cent in the previous December quarter. With high inflation and climbing interest rates, consumer sentiment is set to plunge further, with retail spending set to decline in the June quarter.
The U.S. Agriculture Department has given the go-ahead to two companies – Good Meat and Upside Foods – to sell “cell-cultivated” chicken parts, which are grown inside labs, for human consumption. “I’m thrilled to share that cultivated meat will now be available for consumers in the U.S.,” said Uma Valeti, Upside Foods’s CEO.
Epic Games has created Airphoria, a Fortnite island created in partnership with Nike using the Unreal Editor for Fortnite (UEFN), with support from Fortnite creator studio Beyond Creative. The virtual landmass is a visually immersive Air Max-themed universe within Fortnite. Nike’s vision of Airphoria is as a place for fans to engage with Air Max sneakers in an entirely new and captivating way.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
SODA Studio has designed a new flagship store for Humble Crumble, a dessert company with a huge following online. Using colours and materials that reflect the ethos of the brand, the new home of crumble has been created to serve the rapidly growing fan base and provide an improved experience for the company’s social-media savvy clientele. Humble Crumble started operating in Spitalfields but moved around the market into increasingly larger plots as their popularity grew, which developed as more a
TMG Developments, led by Robert Magid, has exchanged contracts for the $80 million sale of Manly Wharf to the proprietors of Brisbane’s Howard Smith Wharves (HSW). The destination was listed for sale in December and was expected to pique interest among both international and domestic buyers. The heritage-listed Manly Wharf was built in 1855 as a passenger terminal for the Sydney to Manly Ferry.
Dollar General plans to expand its DG Market format, which sells fresh produce, meat and dairy products, to 5,000 stores by the end of the year. The chain asserts that many of these stores are in food deserts and need what it sells.
Target has opened a Target Last Mile Delivery (TLMD) extension near its store in Smyrna, Ga. The new facility puts next-day delivery within reach of 500,000 additional customers for a total of more than 3 million in the Atlanta market. The facility already is delivering up to 1,500 packages per day, and Target plans to ramp up its capabilities further in the coming months.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Josh Bunce, founder and CEO of the iuf Group The retail sector is fighting hard to survive thanks to the knock-on effects of the covid pandemic and now the cost-of-living crisis. The economic uncertainty is creating a great deal of pressure on high-street firms, which is why the time is right to invest in technology. Why Invest In Technology Now? By investing in technology, bricks and mortar businesses give themselves the best possible chance to survive and even thrive during these economicall
People who mistreat or assault retail workers will now face stricter penalties under a bill introduced to Parliament by the NSW Government. The landmark reforms will see NSW and SA take legislative action in response to the increased occurrence of customer aggression against the staff of supermarkets and other retailers. Research from the McKell Institute, commissioned by the Shop, Distributive and Allied Employees Association, found that 85 per cent of retail workers have been abused or assault
Target is testing an expansion facility in Smyrna, GA, to make next-day deliveries to customers in communities farther from its stores. More than 90 percent of Target’s online and app orders are filled in stores. Target Delivery Driver Expansion Currently, being a Target delivery driver entails a contracted position similar to Instacart or Uber.
The Home Depot is aiming for 85% of outdoor power equipment sales to be generated by items that run on rechargeable battery technology instead of gas by the end of 2028. The project is specifically focused on push lawn mowers and handheld outdoor equipment like leaf blowers and trimmers, and the transition is expected to reduce more than 2 million metric tons of greenhouse gases annually from exhaust pipes of residential lawn equipment.
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
Featuring the “Home of Sport” concept, adidas has opened its first Asia Pacific flagship store in the unique and bustling shopping district Myeongdong, a must-visit spot in South Korea. Various Associates , the only Chinese design firm that participated in the flagship design, partnered with adidas to extract local Korean elements and blend them with adidas brand personality, creating a “home of sport” with closer connections and deeper resonance with local customers.
Outgoing CEO of The Iconic Erica Berchtold will no longer take over as chief executive of Best & Less Group in September, as the struggling discount apparel retailer had previously announced. Instead, Ray Itaoui, a co-investor and long-time partner of BBRC, whose takeover offer for BLG is set to close at the end of this month, will continue as CEO of the business, after assuming the responsibilities of chief executive earlier this month.
UPS workers have authorized a strike against the delivery service if negotiations between the Teamsters and the company fail to produce a deal on a new five-year labor contract. Workers are seeking better working conditions and a more significant cut of the company’s profits. UPS’s profits have risen $11.
[Editor’s Note: This story was updated on June 22, 2023 at 3:00 pm to include Amazon’s response to Senator Sanders’ investigation.] The U.S. Federal Trade Commission (FTC) filed suit against Amazon for what it deems deceptive practices around its Prime membership program on the same day that Amazon announced the dates for its annual Prime Day member sales event.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Unibail-Rodamco-Westfield (“URW”) has opened the doors of the final phase of its ambitious new extension of Garbera shopping centre in San Sebastián, Spain following a four-year transformation. The project added over 25,000 sqm to the destination and establishes Garbera’s position as the gateway for new brands in the region. Building on the first phase of the extension which brought a new dining and leisure complex to Garbera in 2021, this final phase brings a number of new brands to the Guipúzc
Children’s goods retailer Toys ‘R’ Us says it plans to open a 3000sqm experiential retail hub in Victoria if the company’s capital raising plan is successful. According to an ASX announcement, the company has a target to raise up to $8 million through an Entitlement Offer with a minimum subscription of $5 million. About $3 million will be invested in a custom-designed site for both Toys ‘R’ Us and Babies ‘R’ Us brands which will be attached to the label’s new purpose-buil
Domino’s Delivery program “Pinpoint” enables customers to place a pin on a map location to have their orders delivered to places other than their homes, such as parks.
Starbucks will develop a new sustainability learning and innovation lab at Hacienda Alsacia, the company’s global agronomy headquarters for R&D in Costa Rica. Beginning this fall, the lab will offer its first slate of educational programming to select Arizona State University (ASU) students and Starbucks employees; the physical lab is expected to open within the next three years.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Cost of living pressures aren’t slowing down iconic workwear brand Hard Yakka, which has just teamed up with Australian fast bowling legend Scott Boland as part of a new collaboration aiming to enhance audience engagement and brand loyalty. In the latest feature of the Meet the Legend series, Boland meets with Kookaburra bat builder Lachie, and discusses his passion for cricket, and his efforts to make the sport more popular and accessible within Aboriginal communities.
An egg-shaped robot named ADAM dances outside Botbar Coffee in Brooklyn, NY, to draw people into the shop while another ADAM makes drinks for customers inside.
It seems like just about everyone on earth is obsessed with the promise of artificial intelligence. Read through any magazine or online publication and you’ll find a plethora of fascinating experiments, from pitting AI against nine-year-olds and seeing who could best master a game of Super Mario Bros. (advantage: machine) or engaging in digital tasks that require curiosity and out-of-the-box thinking (advantage: flesh and blood).
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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