First-Violator MAP Enforcement: What It Is and Why It’s Not The Best Strategy
Wiser
APRIL 28, 2020
Online marketplaces can be extremely powerful revenue-generating channels, but due to their nature, they can also be places where your prices are slashed beyond the acceptable amount. This means diminished margins and possible reputational damage for you. That’s why you need a strong minimum advertised price policy that helps you stop MAP violators and establish price policies everywhere your products are sold.
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