What Do Shoppers Need From Your Customer Loyalty Plan?
Wiser
JUNE 25, 2019
Customer loyalty plans are becoming more common among both brick – and – mortar and online stores. But not all customer loyalty plans are created equal — Do consumers notice the differences? Do those differences impact their decision to join a loyalty program? What features of customer loyalty programs matter most to consumers? . These questions have been lurking in the back of our minds — until now.
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