What is Penetration Pricing? Advantages and Disadvantages for Brands
Wiser
DECEMBER 17, 2019
Are you getting ready to launch a new product? It’s at this time that brands need to focus on setting the right price to attract the most customers possible. This is when penetration pricing can come into play. But what is penetration pricing? And what are the advantages and disadvantages of this pricing strategy for brands? Let’s find out.
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