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In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. The introduction of big data in retail allows retailers to curate more relevant, valuable and enjoyable experiences for their shoppers since customer da
How did the biggest brands and retailers in the world get to the top? In part, they understood the competition. You can’t be the best—and stay the best—unless you know how you compare to your competitors, how you are different, and how you can capitalize on their mistakes to grow your market share. This is especially true regarding price. Consumers are incredibly price-sensitive.
We’ve produced an interactive virtual visit for the team at the fantastic Hammerton’s Brewery so you can get to take a tour without leaving the comfort of your sofa! Of course, the purpose is to allow you to explore the brewery before you get down there to sample some of the great beers they brew and soak up the atmosphere. The virtual visit is an incredibly valuable tool to any real world experience that you want to capture online allowing your visitors to explore and experience the
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
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Happy Monday and officially Happy Fall! Here is a roundup of industry news from the last week. As always, sources are in the hyperlinked text after the headlines. Brands + Retailers. Walmart is testing a fulfillment service for vendors to match Amazon. Bloomberg. Amazon expands two-hour Whole Foods delivery to more cities. Bloomberg. Walmart launches two new credit cards offering 5% back on digital purchases.
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