What is Direct-to-Consumer and How to Balance D2C with Wholesale
Wiser
OCTOBER 15, 2019
Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. As with any successful retail strategy, there are pros, cons, and considerations before fully embracing—or rejecting—D2C. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer.
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