Ulta Beauty’s Strategy: 8 Reasons for its Outsized Growth
Indigo 9 Digital
APRIL 12, 2023
Photo of Makeup Palette By Tricia McKinnon UBS once commented that Ulta Beauty is one of the “best growth stories in retail” and it was right. Last year Ulta Beauty’s sales were up 18.3% to reach $10.2 billion. No one is successful without hard work and clearly Ulta Beauty has made a number of strategic choices that have enabled it to succeed in a constantly evolving retail environment.
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