Integrating Sensory Marketing to Make Your Merchandising Efforts Stand Out
Retail Next
SEPTEMBER 3, 2019
Merchandising is often viewed as presenting or displaying items in a way that makes them visually appealing and desirable to shoppers. Themed window displays, dressed mannequins and beauty stands are all examples of visual merchandising. But, when it comes to effective merchandising, there’s more than just what meets the eye. While it’s important for a display to look good – and there are reasons why visually engaging displays look the way they do – there are a great many other
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