5 Questions to Ask When Choosing Your MAP Platform
Wiser
SEPTEMBER 3, 2019
Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brands product for. But this does not mean that this is the lowest price that they can sell it for. It just means that that’s the lowest price that they can show online or in an advertisement. The right MAP provider can help your team save hours of time looking through eCommerce sites or online advertisements to see whether your resellers are following the agreed-upon MAP policy.
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