The Post-COVID Store: How to Tap the Pent-Up Need for Interaction Without Sacrificing Safety
Retail TouchPoints
MARCH 18, 2021
The return to brick-and-mortar will be a slow, steady process, and preparing stores for the great return will be as much about making shoppers comfortable as it will be about enticing them back. Retailers will need to maintain elevated safety precautions and further improve in-store fulfillment, while at the same time busting any type of friction more forcefully than ever.
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