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As the fight for gender equality in the workplace continues, some employers are being recognized for their strides. Learn more about the employers supporting women and helping them maintain an acceptable work-life balance.
Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. How much should customers pay to get the product? What impacts the pricing strategy? Which pricing strategy works best for different products?
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Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
Top Takeaways: In the age of advanced technology, it’s crucial for businesses to prioritize the overall customer experience. While chatbots and digital solutions are valuable, human-to-human interactions still plays a vital role, especially when technology falls short. Understanding and predicting customer needs are key to effective customer engagement.
To attract and retain customers in today's retail environment, retailers must be able to cater to consumer demands across all sales channels and ensure that every touch point is seamless for the customer.
To attract and retain customers in today's retail environment, retailers must be able to cater to consumer demands across all sales channels and ensure that every touch point is seamless for the customer.
Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams. To create the seamless and immersive store experience that customers crave, brands need to bring organizational data into their physical spaces.
Swedish fast-fashion giant H&M has sued Chinese rival Shein in Hong Kong over copyright infringement. Having reportedly prepared for the lawsuit since July 2021, H&M accused Shein of plagiarism and “stealing” the designs of its products, stating that there is “striking resemblance between the products showing they must have been copied”. The Swedish retailer is seeking compensation for unspecified damages and an injunction to prevent Shein from repeating the copyright violation, accordin
The layoffs come as CVS faces significant integration costs from recent M&A activity, including its $10.6 billion buy of Oak Street and $8 billion acquisition of Signify.
Barbie doll sales are surging online, fueled by the blockbuster success of the “Barbie” movie, which is expected to reach $1 billion in box-office sales. Doll sales have seen a significant increase of 56%, according to Shopify, the e-commerce platform powering Mattel’s direct-to-consumer operations. Shoppers are gravitating toward beloved brands like Barbie, indicating a “Barbie.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
L.L.Bean will open four new stores this fall, two in Massachusetts and two in Quebec, along with a French-language ecommerce site to support its Canadian stores. The outdoor goods retailer also will add Dillard’s and Moosejaw to its key U.S. wholesale accounts, along with 10 independent specialty retailers in the southeastern U.S. The combined effort will make L.L.Bean products available in more than 70 new storefronts in addition to ecommerce platforms.
David Jones has joined the growing ranks of major retailers to establish their own retail media sales and management business. The department store chain has launched a standalone business called David Jones Amplify which will give brands access to more than 475 in-store media, 102 digital formats and 70 print and digital editorial formats. The move follows similar initiatives by Woolworths Group – which set up Cartology inspired by US retail giants Target and Walmart – and Chemist Warehouse, a
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Toymaker Mattel is seeking a “chief Uno player” to promote its new game, Uno Quatro, and is offering a payment of $17,776 for a total of 64 hours of work. The job involves starring in social media content, teaching the game to others, and playing with influencers in New York City. The selected candidate will.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The travel and tourism industry went through a shock in 2020, with the COVID-19 pandemic leading to a decrease in passenger traffic and significant economic challenges for airports. However, with the industry’s gradual recovery, airports are starting to face new, more logistical challenges. Passenger numbers are on the rise and becoming more stable but are still unpredictable.
Several news organisations, including People, The Washington Times and MarketWatch, fell for an elaborate hoax claiming that all Mattel toys, including Barbie, would be plastic-free by 2030, beginning with a new line of MyCelia EcoWarrior Barbies. The new range of Barbie dolls was claimed to be compostable and made with organic materials, including mushrooms, algae and clay.
Mango, one of Europe’s leading fashion groups, has opened its latest flagship location at centre:mk, one of the top 10 retail and leisure destinations in the UK. The new store exclusively distributes the Mango Woman collection across a selling space of over 4,693 sq ft. The design features Mango’s latest Mediterranean-inspired concept known as New Med, as featured in a select group of flagship stores around the world.
A former general manager at a Wendy’s restaurant in Pennsylvania has been charged with theft by deception after allegedly inventing a fake employee named William Bright to pocket wages. The manager manually logged 128 shifts for the non-existent employee, receiving $19,898 between June 2021 and May the following year. The restaurant’s insurer paid out nearly.
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. By now we are all aware of the impact the internet has had in reshaping marketing, dating back to the adoption of the world wide web in the 1990s.
New ABS data has revealed a third consecutive quarter of declining retail sales measured by volume, effectively showing the nation’s ‘retail recession’ has now extended to nine months. Volume data excludes the impact of inflation on retail sales, which have been trending up for much of this year. The last time there were three consecutive quarters of declining retail volume sales was in 2008 – at the time of the Global Financial Crisis.
World renowned premium hand-picked nuts, handcrafted chocolate, and aromatic coffee brand, carpo, announces the opening of its flagship store in central London this autumn 2023. Located at 10 Glasshouse Street, the new site marks a significant milestone as carpo celebrates its 10th anniversary in the capital. Set across two storeys, the new Glasshouse Street concept store, located off Regent Street and a minute’s walk from Piccadilly Circus, will feature an extended seated area, with a luxurious
Starbucks executives reported that a higher number of customers are ordering food along with their drinks, with two in every five customers adding food to their orders. Breakfast sandwich sales hit a record high, surpassing a previous record set in the prior quarter. The company sees significant opportunities in food offerings and has introduced new.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Retailers, brands and manufacturers are discovering some good news on the sustainability front: it’s remarkably flexible. Individuals and companies are finding that they can apply the lens of sustainability to virtually any part of their operations — from the raw materials used to make products to how those products are packed for shipping to handling the waste that comes from unsold food.
French-founded and Australian-owned skin and beauty retailer Ella Bache has powered through almost 70 years of ups and downs. And with the recent slowdown in consumer spending and rising cost of doing business, that experience is proving invaluable. According to the business’ third-generation owner and chief executive Pippa Hallas, Ella Bache is in a “strong” position to thrive in the current macroeconomic climate, thanks to the much-touted ‘lipstick effect,’ which has seen beauty brands histori
Following another year of exponential growth (+62% ‘23 vs’ 22, / +51% ‘22 vs ’21) and the successful opening of the flagship store in Marlow, British purpose-led fashion brand Scamp & Dude announces two new stores as part of its retail expansion. With a vision to be the UK’s most respected and loved purpose-led fashion brand, the two new stores aim to satisfy high demand for their womenswear and force for good charitable partnerships from its loyal and rapidly growing community.
Amazon is expanding its virtual healthcare clinic to all 50 U.S. states, providing customers with access to virtual care for more than 30 common health concerns, including urinary tract infections, pink eye, and erectile dysfunction. The service connects users to licensed clinicians who offer 24/7 access through Amazon’s website and mobile app, supporting both message-based.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
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Self-tanner and skincare brand Bondi Sands has been sold to Japanese chemical and cosmetics giant Kao Corporation in a $450 million deal. Kao, established in 1887, owns popular skincare and haircare brands such as Biore, Jergens, Oribe, and KMS. Shaun Wilson, CEO and co-founder of Bondi Sands, will remain with the company under new owner, and Blair James will continue as creative director.
Campaign corner Dehydration. Is dehydration making you disappear? In Getorade’s new commercial , a basketball player prepares for his final shot on the court, Damian Lillard joins him and raises a concerning issue. Lillard mentions that athletes are vanishing annually due to dehydration. Lillard suggests that the way to get back into the game is by replenishing oneself with a Gatorade.
Grosvenor has announced that Swarovski, the luxury crystal jewellery brand, has opened at Liverpool ONE , in a move that marks the return of a standalone Swarovski store to the city. The 2,000 sq ft space on Peter’s Lane follows the globally renowned brand’s new ‘WonderLUX’ store concept, showcasing an immersive luxury retail experience. Decorated with a blend of metallic finishes, fluted glass, chrome and silk accents throughout, the new Swarovski store is a tribute to the light-filled beauty o
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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