Navigating the Tariff Era: How Retailers can Protect Topline Revenues Without Alienating Price-Conscious Shoppers
Retail TouchPoints
APRIL 15, 2025
Even before the U.S. imposed tariffs on 90 nations, retailers began preparing for the impact they will have on the cost of imported goods. However, to account for the additional expenses on imported goods without alienating their price-conscious customers, they will need to adjust by adopting a variety of new strategies. In recent years, inflation-driven price hikes forced shoppers to become more strategic in their spending.
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