Sat.Feb 16, 2019 - Fri.Feb 22, 2019

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How to Gain the Most from Mobile Crowdsourcing

Wiser

When it comes to retail auditing, there are a plethora of benefits that can be derived from mobile crowdsourcing and the tactic of using smartphone-enabled shoppers to gather brick-and-mortar data. While these benefits grow, however, an air of mystery remains over all that mobile crowdsourcing has to offer. There’s a large variety of question types that can provide you with more diverse and interesting data.

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Retail Innovations Blog Series: Trend #2: Smart Shopping

Retail Eye

Welcome back to J.C. Williams Group’s Retail Innovations Blog Series where we celebrate global retail innovation, concepts, and trends!

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Importance of Seamless Experiences

Storis

Today’s customer journey occurs across multiple channels requiring retailers to provide a seamless personalized experience. This brings us to our third pillar of the Boston Retail Partners 2019 POS/Customer Engagement Survey, seamless customer experience. Consumers are constantly shopping, researching, and purchasing via their mobile devices, online, or in-stores.

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Super Bowl LIII: Battle of the In-Store Displays

Wiser

To say that Super Bowl activities have become bigger than the game itself is an understatement. In 2019, NRF found that consumers were planning to spend $14.8 billion for Super Bowl Sunday, which is an average of $81 per adult. But, what are brands doing to capitalize on the biggest game of the year inside stores? Wiser surveyed over 500 pre-Super Bowl shoppers in California and New England to see which brand displays made the most noise this year.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.