Wiser

FEBRUARY 19, 2019

When it comes to retail auditing, there are a plethora of benefits that can be derived from mobile crowdsourcing and the tactic of using smartphone-enabled shoppers to gather brick-and-mortar data. While these benefits grow, however, an air of mystery remains over all that mobile crowdsourcing has to offer. There’s a large variety of question types that can provide you with more diverse and interesting data.

Consumer 74

Consumer Shipping Location Marketing 74

Retail Eye

FEBRUARY 22, 2019

Welcome back to J.C. Williams Group’s Retail Innovations Blog Series where we celebrate global retail innovation, concepts, and trends!

Shopping 52

Shopping Retail Trends 52

Storis

FEBRUARY 18, 2019

Today’s customer journey occurs across multiple channels requiring retailers to provide a seamless personalized experience. This brings us to our third pillar of the Boston Retail Partners 2019 POS/Customer Engagement Survey, seamless customer experience. Consumers are constantly shopping, researching, and purchasing via their mobile devices, online, or in-stores.

Home Furnishings 52

Home Furnishings Kiosk Customer Experience Point of Sale 52

Wiser

FEBRUARY 21, 2019

To say that Super Bowl activities have become bigger than the game itself is an understatement. In 2019, NRF found that consumers were planning to spend $14.8 billion for Super Bowl Sunday, which is an average of $81 per adult. But, what are brands doing to capitalize on the biggest game of the year inside stores? Wiser surveyed over 500 pre-Super Bowl shoppers in California and New England to see which brand displays made the most noise this year.

Consumer 60

Consumer Shopping Planning Management 60

Advertisement

Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.

Management