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While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital. The Burton name is on 66 stores in 10. countries and the principality of Andorra, as well as the U.S.
Developing a strong pricing strategy starts with an understanding of your competitors, your market, and the wider economy. Trying to price your products without this understanding is like trying to hit a moving target blindfolded. You might get lucky, but it’s more likely you’ll miss it completely. The access brands and retailers have to retail analytics today is changing how they think about pricing.
Anyone who’s been in the retail business knows how important capitalizing on the shopping wave during the back to school, or BTS season is. Depending upon which expert you ask, this potential boom in sales is the second or the third biggest during a calendar year. However, things are not quite the same this year […]. The post What Does the Back to School 2020 Retail Season Look Like?
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
The excitement that typically surrounds the back-to-school season is being replaced by stress and uncertainty. Lack of clarity surrounding school reopenings, combined with lack of confidence in remote learning procedures, are driving big spending shifts among parents and caregivers. First, the good news: back-to-school spending is poised to reach an all-time high among all parents, reaching a total of $101.6 billion , according to research from the National Retail Federation (NRF) and Prosper In
Today it is more critical than ever to quantify the value impact of a technology investment in order to make a well-informed decision and drive consensus internally. The COVID-19 pandemic and its aftermath have increased the already high pressure on retailers to automate and streamline planning and execution processes. Having the right technology in place to be able to adapt to new or changing trends quickly will be a major success factor coming out of the crisis.
If you’re running a good promotion, you need to tell as many potential customers about it as possible. You can do that in your ad copy, but there isn’t always a lot of space to show the details. Enter promotion extensions. This type of ad extension allows you to highlight your sales, promotions, and discounts in your Search Ads. In this article, you will learn how to make your promotion extensions as effective as possible.
Inventory is typically a retailer’s biggest asset. After all, the only way that retailers stay in business is to sell goods: the faster and more profitably, the better. Today, however, unsold inventory is a retailer’s worst nightmare. Retailers are sitting on mountains of merchandise after several months of store closings. According to McKinsey , the value of excess inventory from spring/summer 2020 collections is a staggering $154.5 billion to $176.7 billion worldwide. .
CEP service providers face major challenges. Firstly, they have to cope with the high volume of orders, which – driven by e-commerce – is constantly increasing.
Retailers Continue to Invest in Mission Critical Technology to Address Challenges of COVID-19. MIAMI, FLORIDA July 27, 2020 – Mi9 Retail (Mi9), the leading provider of omnichannel retail solutions, announced today that, despite COVID-19’s impacts on the retail industry, it was still able to add a number of new global retail brands to its customer base, including marquee net new accounts in the U.S., Canada, Europe, and Asia/Pacific regions.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
In this article, I want to show why most businesses fail to grow their business with Google Ads. To do so we’ll look at two companies, Purple and Tuft & Needle. Both companies look pretty similar from the outside: they both sell mattresses online, neither of them raised any VC money and they both acquire customers using Google Ads. But there is one big difference in how they are using Google Ads.
“When the pandemic hit, we made the decision that we didn’t want to simply survive, we wanted to thrive.” That statement, from Party City CMO Julie Roehm, says it all. In an exclusive interview with Retail TouchPoints , Roehm explained how the 850+ -store party supply chain “jumpstarted plans that were already in the business roadmap,” but were not scheduled to kick off for at least a year or two.
The Office of National Statistics (ONS) retail sales figures for June showed sales soared by over 13% compared to May, to reach near-normal levels. Indeed, with fuel sales excluded, they actually beat June 2019’s figures by 1.5%.
Between July 27 and 30, Walmart informed hundreds of employees , perhaps more, that their jobs are being eliminated. Walmart has not released how many people are affected, but anonymous sources told Bloomberg that the number is in the hundreds. Social media posts suggest the number may be over 1,000. Walmart U.S. President and CEO John Furner sent a memo to all U.S.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Seeking to help the home service professionals who are Lowe’s for Pros Loyalty Program members capture more business, the retailer will provide them with a free one-year subscription to HomeAdvisor Pro , along with a $400 credit that will pay for approximately 10 leads. “A consistent flow of quality leads remain very important for our Pro customers and we are here to make their lives a little easier,” said Fred Stokes, Lowe’s SVP of Pro Sales and Services in a statement.
Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? On August 12 at 2 pm Eastern, the Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide , will reveal answers to these and other key questions.
Responding to an escalating demand for contactless payment options, CVS Pharmacy will offer PayPal and Venmo QR code technology, enabling customers to check out touch-free in all 8,200 stand-alone CVS Pharmacy locations in the U.S. The program is scheduled to roll out nationwide in Q4. “PayPal and Venmo QR codes offer our customers a secure and touch-free way to complete their purchase with a payment brand they know and trust,” said Jon Roberts, EVP and COO of CVS Health in a statement.
Zebra Technologies Corporation has entered an agreement to acquire Reflexis Systems for $575 million. Reflexis is a provider of intelligent workforce management, execution and communication solutions for the retail, food service, hospitality and banking industries. “The acquisition of Reflexis Systems fits squarely within our Enterprise Asset Intelligence vision of making every worker and asset at the edge connected, visible and fully optimized,” said Anders Gustafsson, CEO of Zebra Technologies
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
Big Lots will enter the same-day delivery battlefront via a partnership with last-mile logistics provider PICKUP. The retailer plans to roll out delivery of items from 1,100 stores beginning in August. Like many retailers, Big Lots has experienced an e-Commerce surge this year, with a 70% increase in web site traffic and conversion rates up to 3X higher than last year, according to the company.
The pandemic has been a punch in the jaw for many of us in retail. The pace and scope of widespread, global change is happening across the board in retail — and it is here to stay. In fact, recent research from McKinsey finds consumers indicating they will adopt long-term behavioral changes beyond COVID-19. Consumers have had their options severely limited — and the idea of returning to typical social behavior like retail shopping is now fraught with risk.
The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Prime Day and its halo effect mark July. Back-to-school shopping peaks in August. Purchasing cools slightly in September before accelerating in the critical fourth quarter. Throughout it all, e-Commerce takes an ever-larger bite out of the sales pie.
The pandemic has hastened the evolution from analog to digital across all types of businesses, and retail is no different. Approximately 1.1 million of the 1.9 million unemployed retail workers in June were classified as temporarily laid off or furloughed, according to the U.S. Bureau of Labor Statistics, but July has brought news of additional bankruptcies (e.g., Ascena, Brooks Brothers, Lucky Brand ), store closures and the shedding of executive-level positions.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
COVID-19 has changed retail. But much of what appears transformational really reflects the speed of impact rather than an unprecedented overhaul. Earlier this year, we released a report, titled “The Best Vision is Insight,” outlining our predictions for the top retail trends of 2020. The title came from a saying attributed to American publishing entrepreneur Malcolm Forbes, who had a penchant for baking his aphorisms into fortune cookies.
Recognizing that more of its customers are shopping online this year, Nordstrom has ramped up the digital components of its Anniversary Sale. Additionally, the annual sale, which will feature more than 10,000 items, will include an expanded assortment of loungewear, activewear and cozy home items for 2020. The sale begins Aug. 19 for all customers and runs through Aug. 31, but Nordy Club members will have access beginning Aug. 13, with even earlier access for higher-tier members of the loyalty p
One of the biggest challenges non-essential retailers have faced as they reopen stores has been operational rules that vary by state, county and sometimes city by city. After a few weeks of trying to accommodate the varying guidelines as its 128 stores in 20 states reopened, the executives at Bob’s Discount Furniture decided to write Bob’s Rules, which would be followed at all stores coast to coast.
To attract a new generation of shoppers, retailers are looking to redefine go-to-market strategies and reimagine the customer experience inside their physical store locations. To accomplish this, operational models need to be adapted quickly. Thriving and surviving amid the new norm of digital disruption is contingent on smart technologies in four key areas: building closer and stronger customer engagement; extending the range of payment options; optimizing supply chain and logistics; and augmen
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
The 4R Systems Demand Planning solution helps retailers better understand true demand by revealing the optimal answers to inventory challenges. The flexible forecasting solution can be integrated into a number of other applications, including merchandise and supply chain systems. Additionally, Demand Planning can encompass all a retailer’s demand locations, including in-store and online.
Sendoso , a gift sending platform offering new ways to connect with customers and clients, has launched the Address Confirmation and Sendoso Choice features. Address Confirmation helps companies ensure their products find the correct recipients, while Sendoso Choice allows sales and marketing teams to personalize bundles of multiple e-gifts from various categories.
How will the definition of a “great customer experience” change in a post-COVID world? What will brands and retailers need to do to assess and revise their brand promises to meet new customer needs? How will technology help augment these experiences, if at all? We answer the big, strategic questions that many CX leaders have in these times as we sit down with author, speaker, and consultant Dan Gingiss. .
The coronavirus pandemic has served to remind everyone of how vital frontline workers are, particularly in retail. With its inaugural Associates of the Year Awards , Salesfloor hopes to keep the spotlight shining on retail associates and store managers in the months to come. This community has faced significant hardships, including furloughs, reduced hours and new responsibilities because of COVID-19.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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