What is Everyday Low Pricing?
Wiser
MAY 20, 2020
If the phrase “everyday low pricing” (EDLP) rings a bell, you probably know that this is the pricing strategy that Walmart used to become a retail powerhouse. Amazon followed shortly thereafter and brought the EDLP strategy to eCommerce. It’s easy for other retailers and even manufacturers to look at these success stories and want to understand how to make EDLP work for them.
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