Do Smartphones Make Mystery Shopping Better?
Wiser
OCTOBER 29, 2019
Brands and retailers know the importance of information, especially on-the-ground info from their brick-and-mortar locations. That’s why purchase panels and mystery shopping have been the name of the game for retail businesses for decades. . However, the influence of mobile devices on consumer behavior, both in-store and online, has given rise to a whole new world of mystery shoppin g: mobile crowdsourcing.
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