5 Use Cases for Your Brick-and-Mortar Retail Data
Wiser
FEBRUARY 18, 2020
A physical presence is a must-have for many brands and retailers. A strong showing inside brick-and-mortar stores can be an excellent way to drive revenue and support an eCommerce channel—or the only way to drive revenue. Of course, a physical store introduces many challenges unique to this channel. You want to create an excellent shopping experience inside stores, but a lot of hands touch your brand before—and after—it hits shelves.
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