How to Drive Revenue with Generation Z Sales
Wiser
JANUARY 6, 2020
Generation Z has quickly become an incredibly important demographic for brands and retailers. According to a Barkley report, Gen Z—specifically those aged 16-24—has a total spending power of $143 billion. That means this group is expected to contribute billions of dollars in retail sales, spending a combination of earned income and allowance. Furthermore, there are an estimated 50 million or more Gen Zers in the U.S.
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