Sat.Oct 30, 2021 - Fri.Nov 05, 2021

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Grill’d marketing deemed “extremely inappropriate”

Inside Retail

A recent advertisement made by burger chain Grill’d has been slammed by the Ad Standards board for suggesting sexual violence to its audience, after it showcased a Ronald McDonald-like clown seemingly exposing himself to children in an alley. The clown is quickly shown to be showing the children a selection of plastic toys which are hanging from its trench coat, only to be apprehended by the Grill’d Burger mascot.

Marketing 331
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Build-A-Bear Brings the Workshop Experience Online With New Ecommerce Experience

Retail TouchPoints

Build-A-Bear Workshop is reimagining its ecommerce site with the Bear Builder 3D Workshop, an animated shopping experience that moves the experience of bringing a teddy bear “to life” online. The site is designed to take shoppers through the bear-building experience in an immersive 3D environment. The experience begins with whimsical music and a selection of bears to choose from.

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Brand activation technology: Increase customer engagement in-store

Tokinomo

It’s becoming harder and harder to capture the attention of shoppers, especially in brick and mortar stores. Since a lot of people have switched to online shopping, they are used to purchasing faster and more conveniently. However, shoppers still want to benefit from the whole shopping experience which can only be found in grocery stores and other brick and mortar shops.

Shopping 246
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Q&A: John Bagshaw, Managing Director at International Decorative Surfaces

Retail Focus

You recently added Merinolam to the IDS portfolio, can you tell us why? . We recognised the market need for an ex-stock range of fire-rated decorative laminate offering immediate availability to customers anywhere in the UK. . Merino was the right brand partner for us in this exclusive distribution agreement as we have enjoyed a good working relationship with the company for more than 10 years – we know them well and like how they do business.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Customer loyalty is changing, are you?

Inside Retail

Customer loyalty has changed a lot in the last two years. During the economic and social crisis of the Covid-19 pandemic, consumers went from valuing long-standing relationships with their favourite brands to focusing on price and availability above all else. According to data from McKinsey, 76 per cent of consumers changed stores, brands or the channel through which they purchased products during 2020 – a figure that shows in stark relief what a massive change the pandemic brought upon the reta

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the 2020 holiday season. Inevitably, with increased spend comes increased competition from new and growing online retailers. Add to that the supply chain issues that have exacerbated online retailers’ bottom line this year, and you’ve got quite the challenge.

Marketing 280

More Trending

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OMEGA opens its largest franchise boutique in the UK at Liverpool ONE

Retail Focus

Grosvenor Britain & Ireland (GBI) has announced the opening of OMEGA’s largest franchise boutique in the UK on Liverpool ONE’s upper South John Street. Created in partnership with David M Robinson, the new 2,000 sq ft store showcases OMEGA’s Speedmaster, Constellation, Seamaster and De Ville collections for men and women, and is an authorised repair centre.

Boutique 162
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SDA: Withholding rest breaks has become “systemic” at McDonald’s

Inside Retail

Another McDonald’s franchisee is facing Federal Court after allegedly denying its workers paid rest and drinks breaks over the past six years – an issue the Shops, Distributive and Allied Employee’s Association is now claiming is “systemic” across the business and not the actions of rogue franchisees. The SDA has launched proceedings against Victorian franchisee Liesary Pty Ltd, which operates three stores across the state, on the grounds it deliberately withheld its workers’ rights from them.

ATS 264
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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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Pricing Tools Explained: Which Option Solves Your Pricing Challenges?

Wiser

The world of pricing can be a little complicated. Not only do you have to manage a long list of products, but you have to compete with the Amazons and Walmarts of the world. You have to satisfy demanding customers who expect the best price at all times and be agile enough to change your prices on the fly if the market requires it. As a result, a massive industry of pricing-related tools has emerged.

Marketing 157
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Sunspel Womenswear pop-up opens in Carnaby

Retail Focus

Shaftesbury announces the launch of the first Sunspel Womenswear pop-up in Carnaby for the winter, located on Upper James Street, Carnaby. The British luxury brand has been handcrafting garments in the UK for over 160 years, and womenswear has become a growing part of its range over the past ten years. This will be the brand’s first stand-alone womenswear store.

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Bunnings’ Beaumont Tiles buy up complete

Inside Retail

Homewares giant Bunnings has finalised its buy up of Beaumont Tiles – a deal which brings the 61-year-old business under its leadership and gives Bunnings access to Beaumont Tiles’ trade expertise. Beaumont Tiles’ chief executive Danny Casey said the business, which will continue to run independently under the deal, is excited to work under Bunnings’ leadership.

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How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail TouchPoints

Live shopping is one of the hottest spaces in retail, and with good reason: it provides a fun and convenient way for retailers to connect with shoppers from the convenience of their homes. Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. “ Consumers are increasingly exploring and discovering things they love in social environments and they’re looking for faster, more

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Boursin unveils plant-based cheese alternative

Talking Retail

Boursin has launched a plant-based alternative for its Garlic & Herbs cheese. Boursin Plant-Based Garlic & Herbs will be available from February 2022 in a 130g resealable format, retailing at £3. The launch will be supported by in-store and online activity. The brand said 86% of plant-based meals are being eaten by non-vegans and dairy-free.

ATS 143
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Converse X John Boyega Create Next Film Project Campaign Rollout

Retail Focus

Converse has teamed up with a legend of the big screen, John Boyega, for an inspirational collaboration. Nurturing the next generation of Peckham game changers, Converse and John Boyega have found find five young Black creatives in Peckham- Ade Femzo, Kaylen Francis, Kemi Anna Adeeko, Lorraine Khamali and Ibrahim Muhammad. Giving them the facilities and spotlight to hone, push, and perfect their craft.

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BNPL: It’s been a hit for consumers and now businesses get their turn

Inside Retail

Buy now pay later (BNPL) services have quickly become commonplace for consumers. Company reports for ASX-listed BNPL providers outline that the value of BNPL transactions grew by 55 per cent in 2019-20 , and in the last two financial years, BNPL transactions have tripled. Offering people the ability to spread out their payments for goods and services across regular intervals enables consumers to better manage their own cash flow.

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Has Robotics Finally Arrived? Benefits Emerge in the Store, Microfulfillment Center and Last Mile

Retail TouchPoints

Robots are already an established part of large-scale warehouses run by behemoths like Amazon. They move swiftly and at scale, covering a lot of ground in a stable, well-routed environment designed specifically for them. But slowly, robots are getting closer to the customer, and are helping retailers optimize operations in smaller warehouses and distribution centers, and even in stores to streamline fulfillment services.

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Spar Scotland pledges £26,000 to green charities during COP26

Talking Retail

Spar Scotland has this week launched a project to donate £26,000 to environmental schemes chosen by their customers during the COP26 Glasgow climate change conference. The effort will run until 12 November and involve the Scottish retail group contributing £1000 each to 26 different green groups. Colin McLean, Spar Scotland’s chief executive, said: “We are.

ATS 143
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Website Security Essentials: Protect Your Site and Strengthen Cybersecurity

In a digital-first world, website security is non-negotiable. This comprehensive guide explores the critical importance of securing your site against hackers and vulnerabilities like SQL injection, XSS, and malware. Discover tools like SiteLock for threat monitoring and CodeGuard for seamless backups, ensuring robust protection for your data and operations.

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It's a ho ho horrible shipping season for small businesses, too

Retail Dive

Local makers have been preparing for complex holiday logistics. But a shorter supply chain may give them an edge.

Shipping 141
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Stop and smell the roses: Inside Locali’s second store at Brookfield Place

Inside Retail

After over nine years in development and nearly four months in lockdown, Brookfield Place Sydney finally opened to trading this week. Connecting Wynyard Station to George Street, Brookfield Place includes a 27-level office tower and 6000 square-metre retail precinct, featuring Lululemon’s largest and first multi-level store in Australia and New Zealand, alongside T2, Flower Train, Sydney Barbers, Two Penny Coffee and Priceline Pharmacy.

ATS 246
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Ralph Lauren Plans 90 New Stores and Additional Localized Websites in 2021

Retail TouchPoints

Ralph Lauren is on track to open 90 new stores this year and will open additional localized ecommerce sites as the brand takes advantage of strong quarterly results, executives said in an investor call. Revenue grew 26% to $1.5 billion in Q2 2022 due to double-digit sales growth in all regions. The brand is working to “make sure we are in tune with local markets and the operating dynamics that we’re working with today,” according to CFO Jane Nielsen.

Planning 262
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Co-op links up with Unilever to trial refillable packaging

Talking Retail

The Co-op has linked up with manufacturing giant Unilever to launch two trials of refillable packaging, to find out how consumers will respond. The trial will test two refill models: ‘Refill on the go’ and ‘Return on the go’ and include some of Unilever’s best-known brands. Persil, Simple, Radox and Alberto Balsam will be available. This story continues at Co-op links up with Unilever to trial refillable packaging.

Returns 142
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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When Your Customer Experience Hits a “Bump in the Road”

Hyken

One of our faithful subscribers sent in a question. While he’s in the hospitality industry, this could apply to any type of business. There have most likely been times that many of us have fallen short in taking care of our customers. It could be an isolated incident, which is easy to fix. But what happens when it becomes a trend? With that in mind, here’s his question, followed by my answer and comments.

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M.J. Bale named Australia’s first carbon-neutral fashion brand

Inside Retail

Menswear brand M.J. Bale has been named Australia’s first fully carbon-neutral fashion brand following a two-year life-cycle analysis of its manufacturing cycle which has led to the complete offsetting of its business’ emissions with green projects. The business is now an accredited Climate Active organisation under the Australian Department of Industry, Science, Energy and Resources, and is now looking at ways to turn its carbon-neutral stance into a carbon-positive one.

Fashion 246
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Allbirds IPO Pushes Retailer’s Valuation Above $4 Billion

Retail TouchPoints

Despite failing to ever turn a profit in its six years of operation, Allbirds made a strong Wall Street debut on Nov. 3. Shares surged 90% over the retailer’s $15 initial price to close at $28.64 , raising the company’s valuation to approximately $4.1 billion , according to CNBC. Allbirds’ IPO filing plans, released in October , projected a much lower potential valuation of $2.2 billion.

Apparel 258
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Coca-Cola kicks off festive season with on-pack competition

Talking Retail

Coca-Cola Europacific Partners (CCEP) is launching an on-pack competition to kick-off its Christmas countdown. The “Win a meal, give a meal” competition is offering shoppers the chance to win e-vouchers from Love2Shop, which can be used at supermarkets and restaurant chains. For every entry, Coca-Cola will donate a meal to its long-term charity partner, FareShare, This story continues at Coca-Cola kicks off festive season with on-pack competition.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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AI Completes Beethoven’s Unfinished Symphony Nearly 200 Years Later

Nvidia

Growing up in the Nile delta, Ahmed Elgammal dreamed of becoming an archaeologist or art historian. He never imagined he’d wind up in a concert hall in Bonn listening to the premier of Beethoven’s Tenth, a symphony he helped finish with AI. “As a boy in Alexandria, I had a passion for art, but I was good at math. When it came time to pick a major in college, people said if I chose a career in art I’d have no money, so I went into computer science,” said Elgammal, now a professor at Rutgers and h

Planning 140
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‘That’s Target’: Inside the Aussie retailer’s recent brand relaunch

Inside Retail

Target Australia has unveiled a new slogan that aims to convey the brand’s renewed focus on families and affordable quality as part of its latest turnaround : ‘that’s Target’. The phrase features in a series of television and digital ads that launched last week ahead of Christmas. The ads speak to the pressures of being a parent and how Target makes life easier, whether it’s by offering convenient online shopping options, or inspirational products at great prices.

Apparel 246
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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

The most wonderful time of the year has arrived, and yet with COVID-19 once again dictating the terms, it feels a bit like we’re being visited by a ghost of holiday past. Despite having just officially begun, this holiday shopping season already is marked by supply chain disruption, persistent inflation and mixed consumer confidence. And just like last year, it looks like consumers will respond by turning to ecommerce.

Consumer 255
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What’s New in Cisco DNA Software: SD-WAN and Routing

Cisco Retail

Introduction. The enterprise networking business seems to always be in a state of flux. Entrants, features, solutions ebb and flow into and out of the market like tides at a beach in Florida. We know that you have come to trust Cisco as your enterprise networking partner and rely on us to ensure that the networking and security tools at your disposal are the sharpest and most fit for purpose in the market.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.