Wiser

OCTOBER 9, 2018

Are there winners at the end of price wars? Not really. Some people may feel that lower prices are better for consumers, but bottom-barrel prices equal tiny margins for businesses. And that can lead to reduced services, lower quality products, less competition, and many other concerns. . Put simply, price wars are bad for business. Unfortunately, they are increasingly common in the age of eCommerce.

Advertising 95

Advertising Consumer ATS 95

Retail Technology Review

OCTOBER 9, 2018

Online retail sales in November will outstrip December this year, while Christmas Day will grow as an important shopping day in its own right, according to James and James Fulfilment (based in Ohio).

Planning 34

Planning Fulfillment Shopping 34

Wiser

OCTOBER 12, 2018

How do you currently measure in-store display and merchandising compliance???Depending on the size of your brand, this may vary – from tracking it manually (or not at all) to working with your own in-house built or third-party solution. . No matter your strategy, there’s likely room for improvement.?Non-compliance in all its forms can? drive shoppers to another brand ?

Promotions 68

Promotions Accounting Location Management 68

Wiser

OCTOBER 11, 2018

It’s never an easy decision to adjust your pricing strategies. Even slight changes up or down can result in angry customers, bad press, concerned shareholders, and more. . However, changing a pricing strategy can be exactly what your business needs. But, you may be saying, that is easier said than done. That’s fair. There are two main challenges to optimizing your pricing strategies: .

Consumer 68

Consumer Marketing Promotions ATS 68

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Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.

Management

Wiser

OCTOBER 10, 2018

Amazon, Walmart, and other online marketplaces are a competitive hotbed of brands and resellers. It doesn’t take much to create a seller profile and start listing products online. The challenge for brands is managing those sellers—and preventing any unauthorized sellers from causing problems. . For instance, your brand can sell on Amazon. You may also have several authorized resellers on the marketplace.

Management 60

Management ATS 60

Retail Technology Review

OCTOBER 9, 2018

IMRG’s Valuing Home Delivery Review 2018 revealed at eCommerce Expo and Technology for Marketing, now co-located with ad:tech London, shows that UK retailers, delivery partners and customers are losing £1.6bn by getting delivery wrong.

Location 31

Location Marketing ATS 31

Retail Technology Review

OCTOBER 9, 2018

Tech startup Pricesearcher has announced a big scalp in the hiring of former Amazon UK Head of Pricing Weldon Ward Whitener.

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