Sat.Feb 23, 2019 - Fri.Mar 01, 2019

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How and Why Mobile Crowdsourcing Works

Wiser

Retail Auditing the key to understanding the in-store pitfalls that could be tarnishing your brand perception in consumers’ eyes. With mobile crowdsourced data, you have the ability to look into stores nationwide without leaving your office. With insight reports on customer experience, display compliance, stock levels, and more from real consumers, you’ll have the data you need to make important decisions that could heavily impact your business and brand. .

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Security of Data: A Top Retail Initiative

Storis

Security is a focus of the utmost importance as it relates to payment methods and technology networks in today’s retail environment. The final pillar of the Boston Retail Partner 2019 POS/Customer Engagement Survey is Secure. Today, consumers expect that retailers will protect their data and ensure a safe experience. As customers are becoming more comfortable providing retailers with their personal information, retailers must take necessary steps to protect that data.

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Growing Sales With Attribution Models in Google Analytics

Store Growers

Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool. The right time to look at attribution models is when growth has stalled on your marketing investments.

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How to make international ecommerce transparent, efficient and cost-effective

Retail Technology Review

Cross-border ecommerce provides organisations with, theoretically, a low-cost opportunity to break into new markets. Yet from the cost of air freight to the complexity of international returns plus consumer expectations for full disclosure of import tariffs at checkout, successful global ecommerce is significantly more complex than it might first appear.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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[Whitepaper] How to Decide Between Price Crawling and Pricing Intelligence

Wiser

Knowledge is half the battle—but it isn’t the whole battle. This is the heart of the difference between price crawling and pricing intelligence. . In a retail world where little matters more than price, you must know how your prices compare to your competitors, how your margins fluctuate based on price changes, and so much more. Price crawling and pricing intelligence can both help you along that journey, but they’ll lead to very different conclusions. .

ATS 60
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Personalisation is the key for retailers to improve engagement with target demographics

Retail Technology Review

The recent news that Asos has been named the retailer ‘best at communicating’ in a poll of UK university students, beating the likes of Nike, Topshop and Urban Outfitters, reflects the importance for retailers to ensure that they take a personalised approach to engaging with their customers.

ATS 39
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Secrets to eCommerce success to be revealed at B2B Marketing Expo 2019

Retail Technology Review

The secrets to succeeding in B2B eCommerce are to be unveiled to marketers at this year’s B2B Marketing Expo 2019.