Wiser

NOVEMBER 29, 2018

Did you see plenty of crowds—and great deals—this Black Friday? Before the kick-off to the holiday shopping season arrived, the National Retail Federation estimated more than 164 million shoppers from Thanksgiving through Cyber Monday. . That was just an estimate, though. What actually happened this Black Friday? To find out, Wiser enabled its network of smartphone-enabled shoppers to provide some near-real-time data from several major brick-and-mortar retailers. .

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Sporting Goods Checkout Accessories Advertising 68

Storis

NOVEMBER 28, 2018

Today, people can satisfy their shopping needs from the comfort of their homes through their mobile device or tablet. What does that mean for retailers with brick-and-mortar stores? Retailers must rethink the role of their stores and motivate consumers to visit through intriguing experiences. A key part of the solution to this challenge is technology.

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Kiosk Customer Experience Consumer Point of Sale 52

Retail Smart Guys

NOVEMBER 25, 2018

I’m writing you in the middle of Black Friday weekend, because there is something you should know, and it’s this. My average customer is up 10.3% in year to date sales, and is doing it with 13% less inventory. That means that they have more cash in the bank. It means they are able to raise the capital to compete against Amazon and other internet sites, as well as any other competitors who could be trying to steal market share.

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Planning Marketing Management 40

Store Growers

NOVEMBER 27, 2018

Google Ads reputation as a marketing channel has taken a hit over the last couple of years. It went from being the darling of marketers to being expensive and unsexy. While most of the headlines have shifted to new and sexier platforms like Instagram, Google continues to post strong revenue numbers. Currently they are still at more than 2x the revenue of Facebook ( $28.95 billion vs $13.73 billion in Q3 of 2018).

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Advertising Shopping Marketing ATS 44

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Customer Experience

Wiser

NOVEMBER 27, 2018

On Nov. 15, Wiser hosted its webinar on how businesses can turn in-store data into action. The webinar, titled “ Performance at Scale: Wiser Scorecards & Actionable Insights for Your Business ,” was hosted by Director of Product Management Tom Vieira and Sr. Director of Operations Devon Kelly. . Missed out (or looking for a refresher on what you heard)?

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Grocer Store Operations Location Management 60

Retail Technology Review

NOVEMBER 27, 2018

Geodis has created a global position for e-commerce with the appointment of Ashwani Nath as Vice-President & Global Head of e-channel solutions. Reporting to Philippe de Carné, Group CCO, Ashwani Nath will be responsible for building and promoting end-to-end e-commerce omni-channel solutions, gathering all existing physical & digital expertise in the company.

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Promotions 44

Retail Technology Review

NOVEMBER 27, 2018

The shopping season is upon us and, like every year, many of us choose to buy online instead of trawling through the shops. But do UK retailers ensure shoppers can trust their websites?

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Shopping 41

Retail Technology Review

NOVEMBER 27, 2018

Matalan has chosen ContentSquare's user experience (UX) analytics solution to enhance its online performance and help the digital teams, including insight, marketing, UX, trading and content teams, create a seamless omnichannel experience.

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Marketing 31

Store Growers

NOVEMBER 27, 2018

I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. We’ll take a look at what they’re doing, what they’re doing well, what not so. As always, the goal is to get smarter and get ideas that we can use in our own campaigns.

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