Brand Erosion: Its Causes and How to Prevent It
Wiser
JULY 16, 2019
Consumers today have more choices than ever before. More marketplaces, more products, and certainly more brands. This is great for your average shopper, but it adds a layer of complexity and an additional challenge for brands. It’s easy for consumers to switch from one favorite to another, and it doesn’t take much for public perception in a brand to decrease. .
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