What is the Grey Market and How to Reduce Grey Market Sales
Wiser
NOVEMBER 5, 2019
Do you know where your products are currently sold? In a perfect world, you’d have control over every distribution channel and know exactly who your sellers are. Of course, we don’t live in a perfect world. Somewhere mixed in with your approved sales channels is the grey market. This murky area can be a serious headache for brands, especially without a firm understanding of what the grey market is and where it exists.
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