Sat.Feb 01, 2020 - Fri.Feb 07, 2020

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How to Create Better Buyer Personas

Wiser

In simple terms, the goal of any business is to make money. Buyer personas help achieve that goal. But what are buyer personas and how can you create better personas that make your business more money? Let’s find out. Buyer Persona Definition. Buyer personas are detailed representations of your ideal customers. Personas explore the who, what, where, when, and why of your target customers.

Marketing 120
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How Price Monitoring Software helps Retailers to Maximize their Profit

IntelligenceNode

As retailers, brands, or eCommerce business owners, you have to keep an eye on your competition. And one of the most important aspects you need to look out for is ‘price monitoring’. Customers today have easy access not only to your products but also to your competitor’s products. In fact, according to a study, 87% […]. The post How Price Monitoring Software helps Retailers to Maximize their Profit appeared first on Blog.

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Top Tech Trends Shaping Retail in 2020

Retail Next

We live in a rapidly advancing technological world, where technology is disrupting the way every industry does business. In retail it is helping create better customer experiences, streamline B2B and B2C operations, and provide better products and services. The retail industry in the United States has become heavily dependent on technology and tech-oriented marketing, and the future is digital.

Apparel 88
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The Necessity of the Human Touch in Business

Graff Retail

“It is no surprise that the human touch has been coined as a ‘luxury’ in customer service… As customer expectations continue to climb and tech support needs increase as connected devices proliferate, the live customer support agent’s role will only become more important to customer satisfaction.” – Renee Soulliard The digital revolution has shifted how […].

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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AI and voice search among the top eCommerce trends for 2020, says Kooomo

Retail Technology Review

As we move into a new decade, technology is continuing to make big changes in the way eCommerce businesses engage with their customers. To keep up with the changing demands of consumers, Ciaran Bollard, CEO at Kooomo, the Enterprise Cloud Commerce Platform, has put together a list of the ten key eCommerce trends that online retailers should be aware of: .

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2.4.2020 Industry Brief

Fashion Retail Tech

Hi! This is a big week for me. This week, I go back to work the day before my daughter turns three months old. It’s crazy to think about all that has happened over the last 13 weeks and I’m here with mixed emotions of extreme gratitude (wow, I got 13 amazing weeks to be home with my baby) but also anxiety (wow, how is maternity leave already over?).

Fashion 40

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Easy Social Media Copywriting Guide to Win Shoppers

Retail Next

Dear retailers, having a profile and posting once in a while isn’t enough to get more customers from social media. Your content should be good enough to get your message across and convince people to buy from you. There’s a lot of business to be made: 82 percent of smartphone owners use their phones to get more info about products online before buying them in-store.

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4 Ways to Attract Gen Z Shoppers

Retail Next

Generation Z makes up over 30 percent of the population today. In terms of the global economy, it’s a huge chunk of the market that simply cannot be ignored. The specifics of this new generation demand an entirely new approach when it comes to marketing. Companies all over the world are figuring out the best ways how to get inside the Gen Zer’s heads.

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PCI Pal launches PCI Pal Digital for omnichannel payment security

Retail Technology Review

The new solution delivers PCI compliance for payments across digital channels including webchat, social media, email and SMS.