Australians’ use of loyalty programs tested during pandemic
Inside Retail
MAY 19, 2021
Covid-19 tested many parts of the way Australians interact with the retail industry, and their commitment to loyalty programs was not spared. According to the most recent For Love or Money 2021 report, published by The Point of Loyalty, while 88 per cent of Australians are a part of at least one loyalty program, only 43 per cent actively used them (at least once) in 2021 – a far cry from the 53 per cent recorded in 2018.
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