October, 2017

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How to Win with In-Store Competitive Intelligence

Wiser

This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. We’ve all heard about how the rise of eCommerce is killing the traditional brick-and-mortar store. That certainly rings true for some industries and categories more than others, but on the whole 91% of all retail is still done in-store. RetailDive notes the top two reasons customers are shopping in-store as being able to see, touch, feel, and try out the items, as well as take the items home immediately.

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Omni-Channel Marketing: What Does it Mean to Your Industry and Your Customer?

Cross Cap

(Updated on 10.17.17). “Omni-channel marketing” phrase has been making a lot of noise in the recent years. Previously considered a fancy industry slang and used by many companies to differentiate themselves from the competition, today’s “Omni-Channel” is no longer a competitive advantage but a Must – Do approach to business and its operations.

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Sprout Update: September 2017

Store Growers

Last month I launched my new online store, Apes In Space. Quick recap if you haven’t been following along: I sell posters with cool space images. As you can read in the launch post , I didn’t do a big bang launch. My goal was to slowly get the word out while I worked out all the kinks. And even those very modest promotional efforts resulted in the first sale coming in.

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Rakuten expands e-commerce operations in the UK

Retail Technology Review

Rakuten, the internet services provider, has significantly expanded its rewards programme in the UK.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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How to Infuse Product Life Cycle Planning into Your Pricing Strategy

Wiser

Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need to be discounted over time. If you’re planning a new product release or feel demand waning for products that used to be bestsellers, this blog is full of examples that aim to help retailers and brands think critically about how they can successfully leverage the relationship between product life cycle and pricing strategy. .

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Join Us for Our Upcoming Brand Protection Webinar

Wiser

Halloween is here and instead of letting creepy unauthorized sellers take a toll of your brand value, identify and investigate them. On Tuesday, November 7 th at 10 am PST/1 pm EST, we’ll be co-hosting a webinar with the leading brand protection law firm, Vorys, Sater, Seymour and Pease, titled Who is Selling Your Products? | Identifying and Investigating Rogue Marketplace Sellers. .

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How to Get Ahead with Wiser’s In-Store Retail Software

Wiser

I recently caught up with Tom Vieira, Director of Product Management on the in-store side here at Wiser. Tom is a tech-centric product leader with deep experience in usability, product design, and agile development practices. . I spoke with Tom about Wiser’s in-store capabilities and what they mean for the greater retail market. Here’s what he had to say: .

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New [Whitepaper]: Ensure MAP Policy Success

Wiser

Brands and manufacturers realize that resellers might not always have their best interest in mind. With rampant minimum advertised price (MAP) violations plaguing the industry, we’ve written up a new whitepaper with the help of our friends over at Vorys, Sater, Seymour and Pease titled, Why MAP Policies Fail and What You Can Do So That Your Policy Doesn’t. .

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Why You Should Consider Automating Competitive Price Analysis

Wiser

Having a competitive price along with added value are the keys to outperforming your competitors. Unfortunately, perfecting a pricing strategy isn’t an easy task, and it requires continuous monitoring. To maintain a competitive price, retailers need to either change prices internally or put a pricing engine to work on their behalf. In this blog post we’ll share what competitive price analysis is, and the reasons retailers should consider automation.

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Is Dropshipping The Root Of All Evil?

Store Growers

Like many I got interested in online business after reading Tim Ferriss’ book The 4 Hour Workweek. The idea of setting up a business once, and then having it make money on autopilot sounded awesome. But it’s only after trying to do exactly that many different times, I discovered what it actually takes to have passive income to pay the bills. And surprise surprise, it takes a TON of work!

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Website Security Essentials: Protect Your Site and Strengthen Cybersecurity

In a digital-first world, website security is non-negotiable. This comprehensive guide explores the critical importance of securing your site against hackers and vulnerabilities like SQL injection, XSS, and malware. Discover tools like SiteLock for threat monitoring and CodeGuard for seamless backups, ensuring robust protection for your data and operations.

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How To Spy On Your Adwords Competitors

Store Growers

Every time you Google something for your store, it is right there, your competitors ad, right in your face. You’re not sure what they are doing, but it sure would be great to have an ad right at the top any time someone searches for a relevant keyword. And it must be working, because you’ve seen their ads up there for ages. But still you’re unsure if this is something you should get into.

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INCOPRO and WR Investigations join forces to deliver a full online and offline brand protection capability

Retail Technology Review

INCOPRO, the online brand protection specialist, and WR Investigations (WRi Group), the anti-counterfeiting and piracy investigations and physical brand protection company have completed a strategic alliance that sees INCOPRO establish an expert analyst team operating from WRi's offices in Wales.

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Wirecard provides IKEA Southeast Asia with payment eco-system for its new online business

Retail Technology Review

The global technology group Wirecard provides a regionally managed payment gateway solution for online IKEA shops in Southeast Asia.

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Staxter and Wirecard launch new mobile ecosystem for e-commerce and value-added services

Retail Technology Review

Aschheim (Munich). Wirecard, the international payment and internet technology provider, is collaborating with Staxter who will launch an e-commerce and value-added service platform soon.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Eurostop continues success in Asia with new retail customers

Retail Technology Review

Eurostop has signed up two independent fashion retailers in Singapore, Echo of Nature and Design and Comfort (D & C), both have selected Eurostop's connected retail solution for their businesses.

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2Checkout reports new global digital commerce trends for 2017

Retail Technology Review

2Checkout (formerly Avangate) has released its H1 2017 benchmark report on Digital Commerce Trends in Software & Online Services Sales, showing that subscription-based software solutions, downloadable or as a service, maintain a strong upward trend.

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Complaining consumers target retailers through social media

Retail Technology Review

New research by HSO has revealed that 36% of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an online complaints form; 18% who opted for visiting the store and just 14% who preferred the more traditional approach of a telephone call.

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Pitch perfect audience engagement for Fender’s new American Professional range

Retail Technology Review

GlobalWebIndex, in partnership with London-based digital marketing agency, Found, is working with world-famous guitar manufacturer Fender as its insights partner to help amplify the brand's online presence.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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40% rise in online fashion sales means Jaeger and American Apparel won’t be last fashion victims

Retail Technology Review

New Office of National Statistics (ONS) retail figures reveal a 39.1% YOY increase in online textile, clothing and footwear sales, compared to September last year.

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'3D printing will bring a whole new dimension to retail,' – ParcelHero tells leading retailers

Retail Technology Review

The impact of 3D printing on online shopping and the High Street has been massively underestimated, ParcelHero's David Jinks warns The Richmond Supply Chain Forum's Autumn Conference.

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'Europe risks becoming a walled garden of commerce,' warn payment risk experts

Retail Technology Review

The Chargeback Company has warned of the threat of eCommerce isolationism brought on by new legislation in Europe: the Digital Single Market, the Revised Payment Services Directive, and the General Data Protection Regulation.

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Guide to Omnichannel Pricing

Wiser

In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified retail experience that gets tricky is omnichannel pricing. Depending on the specific retailer, price parity or channel-based pricing may be most effective. . Shoppers have more information than ever at their fingertips.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt