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The last time we talked about price elasticity, it was in the context of the dreaded price war. But it’s been a few months, so now’s as good a time as ever to dive back into the world of price elasticity. . Excited? You should be! Price elasticity—or the price elasticity of demand—is a formula used to determine how a price change will impact the demand for a specific product.
Scripting helps Jamf admins to get the most out of Jamf, but it can be intimidating at first. For those of you thinking “scripting terrifies me,” this blog post is for you.
Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. Their millennial customers can’t resist the minimalist look and close interaction. They have a very carefully crafted image which makes it seem that customers emerge out of thin air. But below the surface, a lot more is happening, including a good bit of Google Ads.
The first half of 2019 was certainly, well, interesting. Nearly every retailer I talk to tells me that it wasn’t great. Weather played a significant part for many stores, and although those kinds of events are typically followed by a spike in sales, many retailers tell me that they never saw the spike. That means the second half has to make up for what the first half lacked.
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
These earrings from EVBJewelry’s are absolutely stunning. Based out of Windsor, Ontario, EVBJewelry creates a stunning line of gemstone jewelry from earrings to necklaces. There is no doubt that EVBJewelry ’s shop owner, Courtney is clearly very talented! I had the opportunity to review this stunning pair of Crushed Stone Crystal Quartz Luminous Shimmer Silver Earrings and here’s what I thought: These earrings are perfect to wear for everyday and even special occasions because they are so versat
Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping. . Here’s how leading brands and retailers today create effective sales promotions: . 1. Track Competitor Behavior. The first step toward a high-quality promotional strategy is to track competitor behavior.
Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping. . Here’s how leading brands and retailers today create effective sales promotions: . 1. Track Competitor Behavior. The first step toward a high-quality promotional strategy is to track competitor behavior.
Scripting helps Jamf admins to get the most out of Jamf, but it can be intimidating at first. For those of you thinking “scripting terrifies me,” this blog post is for you.
Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns triggering searchers queries that are not relevant. These wasted clicks drive up the total cost and make it a lot harder to get profitability. The good news is that you can easily fix this issue by using negative keywords in Google Ads.
By René Aerdts Chief Technologist – Global Consumer Goods, DXC Technology. As a result of technically advanced e-commerce platforms such as Amazon, consumer expectation with regards to customised buying experiences and always-on services have skyrocketed.
Retail fulfillment is defined as the process of receiving, packaging, and delivering an order to the customer. A large portion of a retailer’s business activity—and their success—hinges on effective and efficient fulfillment strategies and processes. In fact, having an effective and beneficial fulfillment strategy is a competitive advance these days.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Building a successful business requires data, but not just any data: it must be accurate, high-quality data. A cquiring and maintaining a database of good data is no easy feat. For many brands and retailers, quality data can be hard to come by and the costs can add up quickly. . However, it’s important to remember that the cost of acquiring accurate data is far better than the cost of operating with bad data.
Price intelligence is the ability to track, monitor, and analyze competitor and market pricing data to make educated pricing decisions for your business. With that pric ing intelligence comes plenty of ways to slice and dice it, making it a flexible and customizable data set for brands and retailers. . So, we wanted to learn more about how to use price intelligence.
Consumers today have more choices than ever before. More marketplaces, more products, and certainly more brands. This is great for your average shopper, but it adds a layer of complexity and an additional challenge for brands. It’s easy for consumers to switch from one favorite to another, and it doesn’t take much for public perception in a brand to decrease. .
How can you protect your brand and control your prices across multiple online marketplaces? Vtech, an electronic toy retailer, does so with minimum advertised price (MAP) monitoring and Wiser Solutions. Dan Berthiaume, while writing for Chain Store Age, explored the relationship between Wiser and Vtech in more detail. Specifically, Berthiaume outlined how Vtech enforces MAP prices across its own eCommerce sites and major third-party platforms such as Amazon and Google Shopping.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
With Apple’s launch of Apple Business Manager, will you still need Jamf Now to manage your devices? If you use Jamf Now, should you also use Apple Business Manager? The short answer: Yes!
With Apple’s launch of Apple Business Manager, will you still need Jamf Now to manage your devices? If you use Jamf Now, should you also use Apple Business Manager? The short answer: Yes!
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
For the third year in a row Jamf is offering 10 JNUC Diversity Sponsorships for people from underrepresented groups within the technology sector. They include free admission and a $500 stipend.
For the third year in a row Jamf is offering 10 JNUC Diversity Sponsorships for people from underrepresented groups within the technology sector. They include free admission and a $500 stipend.
First days go more smoothly when when departments work together. The Electric platform helps bridge the gap between HR & IT by providing tools that assist with the on-boarding process.
First days go more smoothly when when departments work together. The Electric platform helps bridge the gap between HR & IT by providing tools that assist with the on-boarding process.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
First days go more smoothly when when departments work together. The Electric platform helps bridge the gap between HR & IT by providing tools that assist with the on-boarding process.
A new global shipping report by BigCommerce, the ecommerce platform for fast-growing and established brands, reveals that almost three quarters (73%) of UK online shoppers have abandoned their cart because they did not like the shipping options available.
By Matthew Robertson, Co-CEO, NetDespatch. Parcel service delivery has evolved significantly in recent years, especially as online sales continue to soar, the demand for parcel delivery has gone up in parallel.
By Victoria Tselykh, Information Analyst, Futuresource. When people think of Amazon Prime Day, home projection may not be the first tech category that comes to mind but the etailer, online retail in general in fact, has grown to become a key channel for projector sales.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Ingenico ePayments, the ecommerce division of Ingenico Group, will provide Linio Colombia with advanced payments services, offering its customers an enhanced shopping experience.
Retail fulfillment is defined as the process of receiving, packaging, and delivering an order to the customer. A large portion of a retailer’s business activity—and their success—hinges on effective and efficient fulfillment strategies and processes. In fact, having an effective and beneficial fulfillment strategy is a competitive advance these days.
To remain profitable, retailers must avoid losing sales and stay on top of situations, like out-of-stock items. However, there is another costly culprit that has the potential to cost retailers a lot of money – and that is overstock. Not only do overstock situations force retailers to markdown inventory at the end of a season at slim-to-no profit margins, but it also takes up physical space in stores warehouses, accruing carrying costs, and ties up extra cash that could be used towards advancing
By Joemar Carillo, a content writer for Assosia, a retail research company based in the UK. With the market becoming more and more competitive, companies should carefully implement an effective competitive pricing strategy. Competitive pricing strategy is where the final prices on their products or services have been analysed, modified and evaluated against the prices of their competitors.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.
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