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Monday through Friday I spend most of my time speaking about, thinking about, or helping my clients in the retail space, but—because I made the leap several years ago to buy a turn of the century home—come Friday at 5PM, much of my time is taken up by home repair, remodeling, and general DIY work. My weekend projects have taught me that in-aisle data collection is paramount to the improving the customer experience.
Hey guys, want to see the St. Patrick’s Festival. Use the link to check the live location in the Exploro app. It’s amazing. The festival celebrates the national holiday with a global impact. It takes place the weekend before the holiday, and the two-hour parade features floats, Irish dance companies, bagpipers and other musicians. Link-[link].
I feel like I need to start by explaining why I’m writing this post. Google Ads has been around for more than 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Ads campaigns. So why repeat something that has been done 185 thousand times before? Despite the abundance of resources, I still see WAY too many online stores screw this part up up.
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
Store operators are charged with creating a positive shopping experience, and there are a number of store key performance indicators (KPIs) that all operators need to use to judge their success. These KPIs apply to the vast majority of stores, from mid-sized to big box. Let’s get right into these KPIs that store operators need to collect data on in order to improve customer experience. . 1.
It’s time for spring cleaning, and the same goes for your warehouse and website. You want to get old merchandise moving to gear up for summer, and our new infographic will help you set a plan to clear it out without ignoring your bottom line. Here’s a sneak peek of what you’ll learn to do in our infographic below: Practice the three Bs of promotions: BOGO, Bundle, Bait.
Today, more retailers than ever are using Google Shopping ads to promote their products to consumers. Fierce Retail reports that over 80 percent of retailers are investing a portion of their ad spend into Google Shopping ads. . And why not? . This year alone, Google Shopping is responsible for generating more than 85 percent of clicks among consumers looking to make a purchase on Google.
Today, more retailers than ever are using Google Shopping ads to promote their products to consumers. Fierce Retail reports that over 80 percent of retailers are investing a portion of their ad spend into Google Shopping ads. . And why not? . This year alone, Google Shopping is responsible for generating more than 85 percent of clicks among consumers looking to make a purchase on Google.
With all the disparate shopping channels converging, the time for optimization is now. Omnichannel retail is out and unified commerce is the latest and greatest way to provide a cohesive shopping experience. On one hand, omnichannel was about the existence of multiple selling channels. Since then, many more layers have been added on top. When it comes to unified commerce, all of those selling channels must work together as a single source of truth to help the shopper along the path to purchase
This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. . In the brand and retail world, people spend hundreds of hours (thousands, in some cases) crafting the “ideal” retail experience. What should this planogram look like? How should we display this promotion? How do we train our employees so the customer keeps coming back?
Gaining data on in-store performance, such as end caps, planogram compliance, and out of stocks is key for both retailers and brands. The only problem is that store associates typically are busy helping customers and corporate merchandisers are costly. There is a new way to get the store level data at a fraction of the cost and it involves crowdsourcing. .
Deploying a costly merchandising team to ensure displays and product offerings are in order is no longer necessary. Manufacturers and retailers can always use feedback, and mystery shoppers are the perfect people to check out product displays and evaluate sales staff. With Wiser, any shopper can be a brand or retailer’s eyes and ears on the sales floor.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Minimum Advertised Price (MAP) agreements have become a requirement for brands selling online in the United States. They aim to keep resellers in line with price and content requirements spelled out by the brand and agreed to by the reseller. Having a MAP policy is the first step toward stopping MAP violators with many more that follow. . Once resellers agree to your MAP policy, you’ll need to monitor them to ensure they are actually holding up their end of the bargain.
I am really enjoying reading your well-written articles. Thanks for sharing this. Mothers Day Messages. Mothers Day 2018 Images. Happy Mothers Day Images HD. Mothers Day Images.
Fantastic article – could be used in any area where customer contact is part of the job. Love the use of role play – was actually wondering as I read, “How would I get this across in a training course?” – and then the answer was given: role play. Would love to see a blog on how being ‘authentic’ benefits us as employees – and skills that might allow us to develop authenticity during our working day.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hello Francesca, Incredible post indeed! I completely agree with you. It is clear that inefficient inventory management can ruin your business. From my experience lack of communication is one of the biggest inventory management mistakes. Companies make the mistake of having complete trust in their forecast management software system and think that they don’t need to review data.
Good Article.To date, AR is actively being introduced into many areas of business and science. In addition, there are constantly appearing an increasing number of devices using this technology. The technology of augmented reality can increase brand recognition, its interaction with the product, and improve the overall impression that it produces. Novelty, wow-effect, scalability and practically boundless possibilities of creativity, as well as reducing costs for printing and logistics make the t
I will excuse a long line if all the checkout stations are active. But they never are. It is VERY CLEAR that MOST retailers think a long line is a POSITIVE EXPERIENCE and ENCOURAGES VISITORS to spend and join the line, and that this outweighs walk-aways – like me. I can visit one store after another in the shopping centers and they ALL have offensively long lines.
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
Interesting that no where in this evaluation does the secret shopper ask the retailer “how do you treat staff? You want the best out of staff you better provide incentives.riding on minimum wage isn’t going to do it.
By Andrew Tavener, Head of Marketing, Descartes. Online retailing has expanded rapidly, the growth of the Internet and advancements in delivery capabilities has seen many small businesses take advantage of this, selling through online marketplaces to maximise their reach.
Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor.
Taking a huge step to put the customer at the heart of its business, JD Sports (part of JD Sports Fashion plc) has selected and rolled out TruRating's customer ratings platform across its 360 stores.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
InternetRetailing EXPO, Europe's leading event for digital and multichannel retail, today launches the results from its 'Future of Retail' survey, which investigated 2,000 UK consumers' attitudes to retail experiences both online and in store.
February marks month #6 for Apes in Space, the online store I started to sell space posters. And finally, after 5 months of making a tiny amount progress, I scored my first win. It turned out to be an insight from a (failed) Facebook ad campaign from a few months back that held the key to this jump in sales. So I’m excited to share everything what happened during February 2018.
Smurfit Kappa explored the part that packaging can play in boosting online sales in an ecommerce event recently. During the week-long event, which took place at the company's Global Experience Centre in the Netherlands, Smurfit Kappa launched a number of new concepts and services designed to optimise performance in the rapidly growing ecommerce sector.
I feel like I need to start by explaining why I’m writing this post. Google Adwords has been around for almost 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Adwords campaigns. So why do something that has been done 185 thousand times before? Despite the abundance of resources, I still see WAY too many online stores screw this part up up.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
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