Retail TouchPoints
MAY 27, 2020
Walmart continues its mission to elevate its reputation in fashion with its new ThredUP partnership, which gives e-Commerce shoppers access to secondhand merchandise across the full spectrum of prestige — from luxury names such as Chanel and Prada to middle-market Ann Taylor LOFT and Lands’ End to affordable Old Navy and fast-fashion leader H&M.
Wiser
MAY 14, 2020
In the restaurant business, there is a saying that goes, “People eat with their eyes first.”. That means that even if the food is cooked perfectly and is delicious, a bad presentation can put someone off before they even try it. Retailers and brands are facing the same challenges. You might have the best products or prices on the market, but if your stores are bland and the products are poorly displayed, people will look elsewhere.
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IntelligenceNode
MAY 12, 2020
Over 75% of retailers expect in-person shopping to resume sometime in the next six months. But what will it look like, exactly, when stores reopen? Well, if you’re a retailer who believes everything will return to normal, you’re going to be in for a rude awakening. Because the reality is: We’re ways away from normal. […]. The post How to Get Your Brand Ready for a Post-COVID-19 Market appeared first on Blog.
Retail Next
MAY 17, 2020
For years retailers have been talking about the store of the future, how to compete with Amazon, and how to best serve today’s digitally driven customer. The pace has been maddeningly slow – both as an executive in retail technology and as a consumer. Yes, some of the lowest hanging fruit has been picked – you can now return online purchases in-store (remember when that was a thing, having to return online purchases through the mail?
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Retail Adventures
MAY 18, 2020
If we have learned anything during the COVID-19 shutdown it’s that you must work hard to stay in front of customers. Just because your brick and mortar store is closed, it doesn’t mean that you can wait it out. Just the opposite. Now is the time to get in your customers faces and stay there. Here’s how: 1. Build a team of associates who are well-versed in what you sell, and can be personable even behind a mask.
RepslyBlog
MAY 27, 2020
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales you may enjoy today, POS data paints a picture of when and where your products -- and your competitors’ -- are scanned for purchase. Armed with this intel, brands can identify new shopping trends, opportunities for growth, competitive threats, and more, and use that insight to build an intelligent st
Experience Retail Today brings together the best content for retail owners from the widest variety of industry thought leaders.
Wiser
MAY 20, 2020
If the phrase “everyday low pricing” (EDLP) rings a bell, you probably know that this is the pricing strategy that Walmart used to become a retail powerhouse. Amazon followed shortly thereafter and brought the EDLP strategy to eCommerce. It’s easy for other retailers and even manufacturers to look at these success stories and want to understand how to make EDLP work for them.
One Step Retail
MAY 21, 2020
Solutions for retailers reopening stores. The last few months may have been full of uncertainty, but if one thing is for certain—retail is reopening and retailers need a strategy to do so safely and effectively in a new commerce landscape.
Retail Next
MAY 15, 2020
Occupancy, the must-have data in the time of COVID-19. The worldwide economy has been seeing a glimmer of hope over the last few weeks, and the light is coming from the neon “Open!” signs from retailers scattered all over the globe. However as both shoppers and shopkeepers venture outside, questions over safety and transparency loom. One of the crucial questions focuses on how to manage social distancing inside stores, and to properly know that, one must know a store’s occupancy at any given tim
Retail Adventures
MAY 7, 2020
Re-opening guidelines for states, communities, and sometimes towns right next to one another have different rules. Advice from consultants is all over the place. One suggested retailers remove all merchandise from the sales floor and set up a show room featuring a sample of each item instead. We wondered if this particular consultant had ever stepped foot in an actual stock room?
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Hello Small Shop
MAY 25, 2020
Tell us about yourself and your business. My name is Yandy, and I'm the owner of Thoughtfully Handmade. Since 2016, I've strived to provide uniquely handmade cards, bookmarks, and gift tags to help people gift more thoughtfully and save them from awkward gift-giving situations. I chose to start my own business because I was (and still am) sick and tired of the impersonal, mass-produced cards in the market today.
Retail TouchPoints
MAY 31, 2020
Add To Calendar. COVID-19 means retailers must go back to basics in many areas, including their personalization efforts, according to Brendan Witcher, Principal Analyst for Digital Business Strategy for Forrester. That requires retailers to put themselves in their customers’ shoes, asking consumers what they need (and want) right now from retailers — and being aware that these answers are likely to change dramatically as the pandemic proceeds.
Wiser
MAY 5, 2020
Launching a new product or version of an existing product is one of the most exciting parts of competing in retail. Creating something that excites consumers and takes market share away from competitors? That’s hard to beat. Of course, there’s a lot that goes into bringing a product to market. Understanding the competitive landscape, determining how the new product fits into your portfolio, developing a pricing strategy—these are just a few of the key steps in a launch.
I Vend
MAY 20, 2020
Covid-19 has significantly affected the retail industry and it is more important than ever that you have a future-proof omnichannel business strategy. Today’s consumers have more information, more options and are expecting a more personalised shopping experience in your stores, plus new safety assurances that go above and beyond. That’s why we’ve introduced iVend Cloud, so you can deliver on customer expectations with accuracy and agility, and manage your operations remotely and securely.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Shopper Motion
MAY 5, 2020
Almost two months after the outbreak started, it is now undeniable that the world is facing a health crisis unprecedented in our era. What started as a localized virus in China has spread overnight to affect most of the countries in the international arena, thus changing the way we live and interact with one another. Although business activity is slowly restarting in some countries, it is unquestionable that returning to normalcy will take time.
Retail Adventures
MAY 23, 2020
Whether you are open for business or your doors are still closed, saving money is always on your mind. We haven’t hit a new normal yet, we are still in the throes of the “now normal”, where things change daily and will for a while. Learning to pivot is critical. Here are some ideas to help keep on track, cut costs, and increase your bottom line: 1. Talk to your landlord Until business picks up, rent will continue to be an issue.
Theatro
MAY 4, 2020
A number of industry experts have commented that we’ve seen the equivalent of three years’ worth of store operations’ evolution in the span of the last 6 weeks. As many states begin to tiptoe back from sheltering-at-home, what’s even more eye-opening is the broad agreement that we likely still have a long way to go before we settle into the Next Normal.
Retail TouchPoints
MAY 29, 2020
Fashion retailers were hit hard by the COVID-19 outbreak, but the industry may have found a silver lining: an influx of new e-Commerce customers. According to aggregate data from ActionIQ , which has fashion clients including American Eagle , Gap and Rag & Bone , daily e-Commerce revenue at apparel retailers rose 22% in April and May compared to the final weeks of March — and the biggest influx came from new customers, whose presence grew 73%.
Advertiser: Experience Retail Today
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Wiser
MAY 12, 2020
Here at Wiser Solutions, we’re keener than ever to understand the state of our market and how it’s impacting our customers. While Peloton experiences a massive surge in sales and Spotify continues to grow its paid subscription base—it’s evident that there are winners surfacing every day during the pandemic. As I read about these “winners,” one thing was constant.
Retail Technology Review
MAY 27, 2020
Warehouse solutions and label specialist, inotec UK, has ramped up production of its labelling systems to support the medical, facilities and e-commerce industries during the coronavirus pandemic.
RepslyBlog
MAY 6, 2020
We’ve all seen countless “best practice” lists that are designed to excite and motivate brands to reach new levels of success with their product promotions. While these lists are no doubt helpful, the fact is that up to 75% of brands are still left in the red at the end of their promotional campaigns. For many teams, that’s because no number of best practices will truly make a difference if you still have some of your worst practices in place.
Retail Adventures
MAY 15, 2020
This week's Retail Adventures webinar is up! Click HERE or on the photo above to watch Retail Ready: Setting Your Sales Floor to Sell! offers a little bit of COVID-19 prep and a whole lot of "Let's get your store ready to sell"! Live from Jeans and a Cute TopShop , we take a look at required pandemic tools, windows, the sales floor, fitting rooms and every space in-between.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Store Growers
MAY 6, 2020
For years, I’ve been talking s**t about broad match keywords. My advice has been simple: stay away from this keyword match type , especially if you are new to Google Ads. That’s because in all the accounts I’ve audited, broad match keywords are one of the key reasons for a poor ROI. So in this article, I want to show you the details of what happens in you (accidentally) use a broad match keyword in one of your campaigns.
Retail TouchPoints
MAY 28, 2020
In the wake of COVID-19, leadership teams have responded and adapted in different ways. While specific priorities and action items vary based on industry, target customer and business model, some underlying leadership qualities are proving highly valuable. As partner and organizational expert at Kearney , John Kurtz has been studying both the actions leaders take as well as how their personality attributes trickle down to impact the values and culture of the business.
Wiser
MAY 5, 2020
If you’re like me, it feels natural to almost block anything to do with “COVID-19” in order to remain focused and concentrated on the daily tasks at hand. Here at Wiser Solutions, we’ve been strategizing about how to offer valuable communications with both our current and prospective customers during this time of what seems like ambiguity accompanied by evolving uncertainty.
Retalon
MAY 25, 2020
What is a High-Low Pricing Strategy? Also referred to as “Hi-Lo” Pricing, or “Skimming” Pricing Strategy, high-low pricing is almost exactly what it sounds like. A product is introduced at a high price, and the price is gradually lowered as demand for the item declines. Although the concept is simple, knowing when (and how) to use a high-low pricing strategy can be difficult.
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Bindo
MAY 6, 2020
Nice Content Than for sharing.
Retail Adventures
MAY 14, 2020
Reopening and operating your business during the pandemic can be confusing, and as we move forward, the guidelines seem to change daily. Employee health and safety top the list. The following are COVID-19 frequently asked questions posted by the CDC. What should I do if an employee comes to work with COVID-19 symptoms? COVID-19 symptoms include a fever, cough, and shortness of breath.
Store Growers
MAY 4, 2020
Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how closely they should match your keyword with a user’s search query. The quotation marks of phrase match (kind of) limits your search to the words and the word order that you specify. The reason I say kind of is that there have been a lot of changes that have made this match type a little less straightforward.
Retail TouchPoints
MAY 29, 2020
While no industry has been left unscathed by the COVID-19 pandemic, for retail the impact and measures to stop the spread of the virus has already sent shock waves across the globe. Brands have closed their brick-and-mortar locations, with some also temporarily stopping e-Commerce due to concern about the safety of their employees, or other challenges.
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