June, 2018

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How Digital Research Leads to Shopping Insights

Wiser

In a world of immediacy, how can research be everywhere at once? Brands and stores use market research to remain competitive in the digital and physical retail environment. The brick-and-mortar store is still the lynchpin of the shopping experience with just over 90 percent of purchases still being made in-store. Brands and retailers need to live up to the new expectations affixed to the in-store experience.

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How to Optimize Your Google Shopping Campaigns

Store Growers

Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics. And that’s not different if you want to optimize your Google Shopping campaigns. Do you want to get more clicks, a lower your cost per click, improve your return on ad spend (ROAS) or want to make all your campaigns more profitable?

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Retail Roundup—CB2 selling online mattress brand; Walmart unveils shoppable apartments

Fierce Retail

Retail Roundup—CB2 selling online mattress brand; Walmart unveils shoppable apartments. jrenfrow. Fri, 06/29/2018 - 09:56.

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Jamf Now or Jamf Pro: Which is right for you?

Jamf on Retail

See the Apple management differences of Jamf Now and Jamf Pro, and discover which solution is best suited to help you address your unique goals and requirements.

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5 Tips for a Winning Category Management Strategy in 2025

Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.

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What Is ShilohNEXT? | Shiloh Technologies

Shilo Next

ShilohNEXT provides the data intelligence solutions your business needs. Our insightful solutions and artificial intelligence empower your team to make real-time decisions in a truly informed manner. Whether you own, manage or work for a supplier or consumer packaged goods company, you and your team will benefit from ShilohNEXT. The ShilohNEXT Magic Our data services are the […].

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“Retail is Retail”: Redefining the Sale

Wiser

There’s hope. There’s hope for the traditional, walk-in business in this fast-paced, tech-savvy era of retail. Many consumers and business owners are only choosing to see the 16 percent of brick and mortar retailers who are planning to decrease their locations within the year. However what they don’t see is that 43 percent of retailers are planning to increase their in-store locations before the end of 2018, according to the National Retail Federation (NRF) and Forrester.

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Avoiding the Price Degradation Domino Effect All Brands Fear

Wiser

Retail can often seem like a game of reverse one-upmanship. One retailer cuts prices and others scramble to match or beat them in order to be considered by consumers. This is problematic for retailers that want to preserve their bottom lines and move inventory, but the impact is detrimental for brands. Beyond sales and margins, their brand value is at stake. .

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New [eBook] Conquering the Amazon Marketplace

Wiser

Amazon is a force to be reckoned with and there are specific strategies brands can put into place to succeed on the marketplace. Here at Wiser, we’ve put together a comprehensive guide to Amazon with experts from Buy Box Experts and Marketplace Clicks called Conquering the Amazon Marketplace: What Brands Need to Know. Here are a few of the topics that we cover: .

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New [Infographic]: Omnichannel Retail CX Guide

Wiser

Customer experience is number one in omnichannel retail. With consumers browsing and buying across channels, the experience needs to be cohesive. Our latest infographic lays out the top challenges omnichannel retailers face and how they can overcome them to achieve new levels of success. . Here’s a sneak peek of what you’ll learn from our infographic: .

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How To Fix Your Google Shopping Feed Without Going Crazy

Store Growers

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. Damn. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors.

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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4 Reasons to Use Mobile Crowdsourcing

Wiser

Crowdsourcing can be defined as outsourcing tasks to a versatile crowd (a group of people) using an open call for participation and information. With this in mind, Mobile Crowdsourcing is the front runner when it comes to collecting real-time data from stores nationwide. While crowdsourcing is not a new phenomenon, the technology behind mobile platforms has created a new use for a timeless data gathering solution.

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Consumers prefer the technology of chain retailers

Fierce Retail

Consumers prefer the technology of chain retailers. jrenfrow. Fri, 06/29/2018 - 10:32.

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EBay rolls out Best Price Guarantee

Fierce Retail

EBay rolls out Best Price Guarantee. jrenfrow. Thu, 06/28/2018 - 10:03.

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Retail Roundup—Amazon acquires online pharmacy; Toys R Us Canada thriving

Fierce Retail

Retail Roundup—Amazon acquires online pharmacy; Toys R Us Canada thriving. jrenfrow. Thu, 06/28/2018 - 11:26.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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78% of holiday shoppers prefer same-day delivery

Fierce Retail

78% of holiday shoppers prefer same-day delivery. jrenfrow. Thu, 06/28/2018 - 11:47.

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MadaLuxe opens East Coast showroom and headquarters

Fierce Retail

MadaLuxe opens East Coast showroom and headquarters. jrenfrow. Wed, 06/27/2018 - 10:27.

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Nest Bedding refreshes competition in omnichannel, DTC

Fierce Retail

Nest Bedding refreshes competition in omnichannel, DTC. jrenfrow. Wed, 06/27/2018 - 11:05.

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Retail Roundup—Home Depot adds lockers; Kohl's readying for second half

Fierce Retail

Retail Roundup—Home Depot adds lockers; Kohl's readying for second half. jrenfrow. Wed, 06/27/2018 - 11:50.

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SEO vs. PPC: Which Strategy Is Best for Your Business?

When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.

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Retail Roundup—Neiman Marcus vet returns to Bergdorf; Amazon's subscription for kids

Fierce Retail

Retail Roundup—Neiman Marcus vet returns to Bergdorf; Amazon's subscription for kids. jrenfrow. Tue, 06/26/2018 - 10:48.

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More than half won't shop brands with difficult websites

Fierce Retail

More than half won't shop brands with difficult websites. jrenfrow. Tue, 06/26/2018 - 11:43.

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As Prime Day 2018 nears, Criteo VP clues merchants on grabbing potential triple-digit sales boost

Fierce Retail

As Prime Day 2018 nears, Criteo VP clues merchants on grabbing potential triple-digit sales boost. lbarley. Tue, 06/26/2018 - 13:40.

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Century 21 opens 'best of the best'

Fierce Retail

Century 21 opens 'best of the best'. jrenfrow. Mon, 06/25/2018 - 12:12.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Jamf Now or Jamf Pro: Which is right for you?

Jamf on Retail

See the Apple management differences of Jamf Now and Jamf Pro, and discover which solution is best suited to help you address your unique goals and requirements.

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MDM updates from WWDC 2018

Jamf on Retail

Here's a look at the announcements from Apple's "What's New in Managing Apple Devices" session during the 2018 Worldwide Developer's Conference (WWDC).

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MDM updates from WWDC 2018

Jamf on Retail

Here's a look at the announcements from Apple's "What's New in Managing Apple Devices" session during the 2018 Worldwide Developer's Conference (WWDC).

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Jamf Now update adds macOS restrictions, new Blueprints UI

Jamf on Retail

Jamf Now has long supported a number of restrictions for enrolled and supervised devices. With this update, we’ve drastically increased what you can manage with restrictions. See what's available.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Jamf Now update adds macOS restrictions, new Blueprints UI

Jamf on Retail

Jamf Now has long supported a number of restrictions for enrolled and supervised devices. With this update, we’ve drastically increased what you can manage with restrictions. See what's available.