Wiser
AUGUST 17, 2018
There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equal. Though the traditional discount sales are effective, Buy One, Get One (BOGO) has become one of the more popular choices for retailers lately.
Retail Technology Review
AUGUST 9, 2018
MetaPack has reached an agreement with Stamps.com Inc., the provider of postage online and shipping software solutions, to sell the business in a deal worth approximately £175 million.
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Shilo Next
AUGUST 10, 2018
Every successful brand has one universal trait in common: great customer engagement. And while every good marketing plan includes a variety of strategies, suppliers are increasingly aware that in today’s world, online engagement is a critical part of the mix. Frito-Lay was among the first to recognize the enormous potential of directly engaging with customers […].
Storis
AUGUST 8, 2018
Powerful Conversion Tools. It’s not a secret that the customer purchasing model is non-linear. Even if you are a home furnishings retailer that converts most of your revenue in your physical stores, your website plays a critical role in driving store traffic. Many furniture retailers may shy away from eCommerce because they don’t believe they can successfully convert sales online.
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Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
Store Growers
AUGUST 16, 2018
Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal. All the years of using the old platform have made me very efficient with it.
Jamf on Retail
AUGUST 16, 2018
In just over a year, Rituals transitioned from PC to Mac and deployed 650 MacBook, 700 iPad, 650 iPhone and 1,500 iPod devices across the company. See why they made the change and how they made it happen.
Experience Retail Today brings together the best content for retail owners from the widest variety of industry thought leaders.
Retail Technology Review
AUGUST 21, 2018
Henry Birch, the newly-appointed CEO at Shop Direct is making his first ever speaking appearance at InternetRetailing Conference.
Wiser
AUGUST 21, 2018
What good is data if it’s incorrect? As new solutions arise to solve the “How do I collect data” question, don’t overlook the importance of data validation and just how accurate that data actually is. . This is especially true in brick-and-mortar retail. Pricing, promotions, display compliance, and more—you need data across all segments of your business.
Wiser
AUGUST 16, 2018
Shopper marketing is a process that has been around since the advent of retail, but has only recently been more defined, understood, and emphasized within the industry. . Evidence of that includes the various, nebulous definitions of shopper marketing, with language such as “understanding consumer behavior,” or “using shopper insights to affect purchasing decisions.
Wiser
AUGUST 13, 2018
Have we reached the point of saturation in retail technology? While some shoppers may get excited about the latest and greatest tech developments for in-store and online experiences, some would rather take it slow and prefer the simple days of retail. Making the shopping experience easier is always a plus, but overdoing omnichannel retail technology runs the risk of alienating shoppers.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Wiser
AUGUST 29, 2018
Amazon has developed many features in Seller Central designed to help increase sales. However, we here at AMZ Advisers find that too often sellers do not know how to utilize all the features properly. The available promotions under the advertising tab can be a powerful boost to your Seller Central account. Creating a promotion strategy to grow your Amazon sales is something that every Amazon seller should consider.
Wiser
AUGUST 7, 2018
How accurate is your online retail data? In truth, 100-percent accuracy will always be hard to come by—or impossible. That doesn’t mean you can’t have confidence in your data and glean actionable insights from it. . One key way that you can increase your confidence in the quality and accuracy of your data is through product matching. This is defined as being able to identify one of your products on your website and find the same product on another website.
Wiser
AUGUST 2, 2018
While eCommerce has become a major part of the retail landscape, brick-and-mortar stores aren’t going anywhere. In fact, the in-store experience is still preferred by a number of shoppers, just for different reasons than online. . Consumers want the tactile experience—they want to try out and compare products in person, they want to share their stories on social media, and they want in-store displays to help them decide which brand to buy, among other factors. .
Wiser
AUGUST 30, 2018
When it comes to pricing there are two very similar, yet exceedingly different, pricing policies that need to be considered. Deciding which policy is best for you and your business is a much tougher task, however. We’ve broken it down to give you a peek into the benefits and downfalls of each. We’ll be looking at how MSRP and MAP pricing policies compare and differ, the impression they leave on customers and give you an overall understanding of what each policy has to offer.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Wiser
AUGUST 28, 2018
Who do you think of when you hear the words “eCommerce.” Did you say Amazon? You’re far from alone. Amazon is the retailer behind 49 percent of all U.S. eCommerce sales in 2018, according to eMarketer. The company dwarfs its competitors in this regard, with second-place eBay only capturing 6.6 percent of sales. However, Amazon isn’t the only retail giant out there.
Wiser
AUGUST 9, 2018
Most brands have an expectation for how their products will be displayed in stores. They create guides for stores to follow and certain goals they hope to reach with in-store merchandising plans. Unfortunately, in-store conditions are not always what you expect and that can have a detrimental effect on your merchandising plans. Merchandising drawbacks can be found in a variety of ways from missing signage to broken displays.
Wiser
AUGUST 23, 2018
Why should MAP monitoring be top-of-mind for retailers? Minimum advertised price (MAP) policies are guidelines set by manufacturers for authorized retailers to only advertise certain products above the price set by the manufacturer in order to protect brand image , profit margins, and retail value. In fact, 40 percent of retailers may never violate MAP, but on average, 20 percent violate all the time.
Wiser
AUGUST 22, 2018
Acquiring a complete picture of your in-store presence, from displays to promotions and out-of-stocks, takes some work. This is especially true if you have a high number of stores. Crowdsourced data can be one solution, as you can send mystery shoppers into stores to report back on your brand. The crowd can come in two forms: public and private. Privately crowdsourced data provides a unique service, allowing you to choose participants from within your own company, among other benefits.
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When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
Wiser
AUGUST 20, 2018
Growing sales across all channels takes a holistic approach. Certain strategies work well in-store, while others excel online. You need both for a chance at success. Here at Wiser, we’ve put together a comprehensive guide to increasing omnichannel sales with our new eBook, called 8 Strategies to Maximize Omnichannel Revenue. Here are a few topics that we cover: Consumer sentiment.
Wiser
AUGUST 8, 2018
Stolen and counterfeit goods can pose a significant challenge for online retailers. Naturally, there is the percentage of total sales going to illegitimate sellers, but another, potentially more problematic, concern is the effect on pricing. This was recently explored in a report by The Information. The publication highlighted how a stolen good sold on Amazon for a lower price could lead to reputable sellers, including Amazon itself, dropping its prices to stay competitive.
Jamf on Retail
AUGUST 16, 2018
In just over a year, Rituals transitioned from PC to Mac and deployed 650 MacBook, 700 iPad, 650 iPhone and 1,500 iPod devices across the company. See why they made the change and how they made it happen.
Retail Technology Review
AUGUST 9, 2018
Software intelligence company, Dynatrace, has announced the findings of an independent global survey of 219 CIOs in the retail sector, which reveals that 74% of retail organisations say the need for speed in digital innovation is putting customer experience at risk.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Retail Technology Review
AUGUST 9, 2018
Urs Gubser, Head E-Commerce Strategy at SIX Payment Services, explains what is behind the Internet of Payments in his latest Reality Check.
Retail Technology Review
AUGUST 9, 2018
The Sewing Studio finds a solution to bridge the online and brick-and-mortar divide.
Retail Technology Review
AUGUST 21, 2018
Over 52% of shoppers in the UK believe that retailers need to offer a more seamless experience between online and offline commerce to retain their custom.
Retail Technology Review
AUGUST 21, 2018
Liverpool-based luxury watch retailer Miltons Diamonds has experienced an 87% revenue increase after revising its digital marketing strategy.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Retail Technology Review
AUGUST 9, 2018
Tax preparation expert and founder of DSR Tax Claims, David Redfern, has issued a warning to online sellers to ensure that their income is correctly declared to HMRC or face penalties for undeclared income.
Retail Technology Review
AUGUST 9, 2018
MetaPack, the eCommerce delivery solutions provider, will provide comprehensive access to worldwide origin data on carrier routes and services through its Carrier Mapping tool.
Retail Technology Review
AUGUST 9, 2018
Nearly eight out of 10 (79%) people say they would buy a new or used car entirely online – but more than half (57%) say that the online experience being offered lags behind, according to a new report.
Retail Technology Review
AUGUST 9, 2018
Facebook has released a case study that says Facebook users in the Middle East and North Africa spend extra 57.6 hours using the platform during Ramadan.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.
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