August, 2018

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How Buy One, Get One Can Improve Your Sales

Wiser

There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equal. Though the traditional discount sales are effective, Buy One, Get One (BOGO) has become one of the more popular choices for retailers lately.

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E-commerce delivery platform leader MetaPack bought by Stamps.com

Retail Technology Review

MetaPack has reached an agreement with Stamps.com Inc., the provider of postage online and shipping software solutions, to sell the business in a deal worth approximately £175 million.

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Going Beyond the Retail Space: What Suppliers Need to Know in the ‘Age of Privacy’

Shilo Next

Every successful brand has one universal trait in common: great customer engagement. And while every good marketing plan includes a variety of strategies, suppliers are increasingly aware that in today’s world, online engagement is a critical part of the mix. Frito-Lay was among the first to recognize the enormous potential of directly engaging with customers […].

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Digital Shopping Carts

Storis

Powerful Conversion Tools. It’s not a secret that the customer purchasing model is non-linear. Even if you are a home furnishings retailer that converts most of your revenue in your physical stores, your website plays a critical role in driving store traffic. Many furniture retailers may shy away from eCommerce because they don’t believe they can successfully convert sales online.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Dark Patterns in Google Ads

Store Growers

Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal. All the years of using the old platform have made me very efficient with it.

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Revealing the calm behind the commotion

Jamf on Retail

In just over a year, Rituals transitioned from PC to Mac and deployed 650 MacBook, 700 iPad, 650 iPhone and 1,500 iPod devices across the company. See why they made the change and how they made it happen.

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Meet the CEO at the helm of £1.93 billion annual sales at IRC in October

Retail Technology Review

Henry Birch, the newly-appointed CEO at Shop Direct is making his first ever speaking appearance at InternetRetailing Conference.

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The Importance of Data Validation in an Imperfect Retail World

Wiser

What good is data if it’s incorrect? As new solutions arise to solve the “How do I collect data” question, don’t overlook the importance of data validation and just how accurate that data actually is. . This is especially true in brick-and-mortar retail. Pricing, promotions, display compliance, and more—you need data across all segments of your business.

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How To Define And Leverage Shopper Marketing

Wiser

Shopper marketing is a process that has been around since the advent of retail, but has only recently been more defined, understood, and emphasized within the industry. . Evidence of that includes the various, nebulous definitions of shopper marketing, with language such as “understanding consumer behavior,” or “using shopper insights to affect purchasing decisions.

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The Dilemma of Tech Advancements in Retail

Wiser

Have we reached the point of saturation in retail technology? While some shoppers may get excited about the latest and greatest tech developments for in-store and online experiences, some would rather take it slow and prefer the simple days of retail. Making the shopping experience easier is always a plus, but overdoing omnichannel retail technology runs the risk of alienating shoppers.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Creating a Promotion Strategy to Grow Your Amazon Sales

Wiser

Amazon has developed many features in Seller Central designed to help increase sales. However, we here at AMZ Advisers find that too often sellers do not know how to utilize all the features properly. The available promotions under the advertising tab can be a powerful boost to your Seller Central account. Creating a promotion strategy to grow your Amazon sales is something that every Amazon seller should consider.

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Fluctuating Match Rates? What That Could Mean for Your Retail Data Extraction

Wiser

How accurate is your online retail data? In truth, 100-percent accuracy will always be hard to come by—or impossible. That doesn’t mean you can’t have confidence in your data and glean actionable insights from it. . One key way that you can increase your confidence in the quality and accuracy of your data is through product matching. This is defined as being able to identify one of your products on your website and find the same product on another website.

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How Brick-And-Mortar Stores Drive Brand Awareness

Wiser

While eCommerce has become a major part of the retail landscape, brick-and-mortar stores aren’t going anywhere. In fact, the in-store experience is still preferred by a number of shoppers, just for different reasons than online. . Consumers want the tactile experience—they want to try out and compare products in person, they want to share their stories on social media, and they want in-store displays to help them decide which brand to buy, among other factors. .

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MAP vs MSRP: Pricing in an Omnichannel World

Wiser

When it comes to pricing there are two very similar, yet exceedingly different, pricing policies that need to be considered. Deciding which policy is best for you and your business is a much tougher task, however. We’ve broken it down to give you a peek into the benefits and downfalls of each. We’ll be looking at how MSRP and MAP pricing policies compare and differ, the impression they leave on customers and give you an overall understanding of what each policy has to offer.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Walmart Plus Shopify? What Could Happen If You Add the Two Together

Wiser

Who do you think of when you hear the words “eCommerce.” Did you say Amazon? You’re far from alone. Amazon is the retailer behind 49 percent of all U.S. eCommerce sales in 2018, according to eMarketer. The company dwarfs its competitors in this regard, with second-place eBay only capturing 6.6 percent of sales. However, Amazon isn’t the only retail giant out there.

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5 Merchandising Issues that Impact Sales (and how to Avoid Them)

Wiser

Most brands have an expectation for how their products will be displayed in stores. They create guides for stores to follow and certain goals they hope to reach with in-store merchandising plans. Unfortunately, in-store conditions are not always what you expect and that can have a detrimental effect on your merchandising plans. Merchandising drawbacks can be found in a variety of ways from missing signage to broken displays.

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The Top 4 Reasons Why Retailers Should Care About MAP Monitoring

Wiser

Why should MAP monitoring be top-of-mind for retailers? Minimum advertised price (MAP) policies are guidelines set by manufacturers for authorized retailers to only advertise certain products above the price set by the manufacturer in order to protect brand image , profit margins, and retail value. In fact, 40 percent of retailers may never violate MAP, but on average, 20 percent violate all the time.

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New [Whitepaper] The Top 4 Ways Privately Crowdsourced Data Can Benefit Your Brand

Wiser

Acquiring a complete picture of your in-store presence, from displays to promotions and out-of-stocks, takes some work. This is especially true if you have a high number of stores. Crowdsourced data can be one solution, as you can send mystery shoppers into stores to report back on your brand. The crowd can come in two forms: public and private. Privately crowdsourced data provides a unique service, allowing you to choose participants from within your own company, among other benefits.

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Website Security Essentials: Protect Your Site and Strengthen Cybersecurity

In a digital-first world, website security is non-negotiable. This comprehensive guide explores the critical importance of securing your site against hackers and vulnerabilities like SQL injection, XSS, and malware. Discover tools like SiteLock for threat monitoring and CodeGuard for seamless backups, ensuring robust protection for your data and operations.

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New [eBook] 8 Strategies to Maximize Omnichannel Revenue

Wiser

Growing sales across all channels takes a holistic approach. Certain strategies work well in-store, while others excel online. You need both for a chance at success. Here at Wiser, we’ve put together a comprehensive guide to increasing omnichannel sales with our new eBook, called 8 Strategies to Maximize Omnichannel Revenue. Here are a few topics that we cover: Consumer sentiment.

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[The Information] Behind Some Low Amazon Prices: Stolen Goods

Wiser

Stolen and counterfeit goods can pose a significant challenge for online retailers. Naturally, there is the percentage of total sales going to illegitimate sellers, but another, potentially more problematic, concern is the effect on pricing. This was recently explored in a report by The Information. The publication highlighted how a stolen good sold on Amazon for a lower price could lead to reputable sellers, including Amazon itself, dropping its prices to stay competitive.

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Revealing the calm behind the commotion

Jamf on Retail

In just over a year, Rituals transitioned from PC to Mac and deployed 650 MacBook, 700 iPad, 650 iPhone and 1,500 iPod devices across the company. See why they made the change and how they made it happen.

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The need for speed in cloud innovation puts customer experience at risk, say almost three-quarters of retailers

Retail Technology Review

Software intelligence company, Dynatrace, has announced the findings of an independent global survey of 219 CIOs in the retail sector, which reveals that 74% of retail organisations say the need for speed in digital innovation is putting customer experience at risk.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Reality Check: Internet of Payments (IoP) - Is this the Future of Paying?

Retail Technology Review

Urs Gubser, Head E-Commerce Strategy at SIX Payment Services, explains what is behind the Internet of Payments in his latest Reality Check.

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The Digital Meets the Physical

Retail Technology Review

The Sewing Studio finds a solution to bridge the online and brick-and-mortar divide.

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Omnichannel retail experience is key to the survival of high street brands, say over half of UK shoppers

Retail Technology Review

Over 52% of shoppers in the UK believe that retailers need to offer a more seamless experience between online and offline commerce to retain their custom.

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Watch retailer's timeless marketing approach triggers success

Retail Technology Review

Liverpool-based luxury watch retailer Miltons Diamonds has experienced an 87% revenue increase after revising its digital marketing strategy.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Online sellers warned to be aware of HMRC tax rules

Retail Technology Review

Tax preparation expert and founder of DSR Tax Claims, David Redfern, has issued a warning to online sellers to ensure that their income is correctly declared to HMRC or face penalties for undeclared income.

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MetaPack's Carrier Mapping tool now delivers access to carrier routes and services worldwide

Retail Technology Review

MetaPack, the eCommerce delivery solutions provider, will provide comprehensive access to worldwide origin data on carrier routes and services through its Carrier Mapping tool.

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Demand for online car buying exists but current experience not good enough, new report shows

Retail Technology Review

Nearly eight out of 10 (79%) people say they would buy a new or used car entirely online – but more than half (57%) say that the online experience being offered lags behind, according to a new report.

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Online shopping during Ramadan increases by 43%. How to shop safely and avoid being hacked

Retail Technology Review

Facebook has released a case study that says Facebook users in the Middle East and North Africa spend extra 57.6 hours using the platform during Ramadan.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.