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Which Black Friday marketing ideas drive the most sales? There are quite a few out there: gift guides, free products, longer sales periods, and many more. However, one marketing tactic has stood the test of time, and for good reason: the promotion. . Shoppers won’t know your excellent sales if you don’t promote them. Promotions are one of the best ways to communicate your discounts, sales periods, and other crucial information to your target audience.
Comprising two forums, the Innovation in Operations day and the two-day Post & Parcel Europe Summit, this event offers the actionable insight you need to survive in the evolving world of delivery.
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
Are there winners at the end of price wars? Not really. Some people may feel that lower prices are better for consumers, but bottom-barrel prices equal tiny margins for businesses. And that can lead to reduced services, lower quality products, less competition, and many other concerns. . Put simply, price wars are bad for business. Unfortunately, they are increasingly common in the age of eCommerce.
Walk into a retailer in late August or early September, and there’s a good chance you see seasonal displays. In fact, the “Christmas Creep” frequently draws complaints from shoppers and retail pundits. However, retailers know there’s value in seasonal displays. Sales figures are moving up and it’s a billion-dollar industry for businesses.
Headphones. Step outside and you’ll see headphones of all shapes, sizes, and brands as we go about our days. There are ear buds, on-ear, over-ear, and many more. How to choose which style is best? Wiser asked in-store shoppers what drove them to buy, from brand reputation to price. We put the answers in a helpful infographic for you. Our infographic includes: Which brands are most popular.
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Headphones. Step outside and you’ll see headphones of all shapes, sizes, and brands as we go about our days. There are ear buds, on-ear, over-ear, and many more. How to choose which style is best? Wiser asked in-store shoppers what drove them to buy, from brand reputation to price. We put the answers in a helpful infographic for you. Our infographic includes: Which brands are most popular.
What do your shoppers want out of the buying process? For many, the answer is instant gratification. It’s easy product comparisons and competitive prices: an experience. And, it’s this desire for a holistic shopping experience that is invigorating much of the industry, led in part by digital-first brands. . After cutting their teeth in eCommerce, these brands are moving in-store and further disrupting brick-and-mortar retail.
Pricing strategies are not fixed. They grow and evolve. They change alongside the market, as innovations and techniques create new working relationships between buyer and seller. Pricing strategies of today are not the pricing strategies of tomorrow. But what does the future hold? . This question relates directly to minimum advertised price. MAP is a central pricing strategy in the U.S. today, but it has its supporters and detractors.
In-store merchandising compliance. It sounds so simple, yet anyone who oversees brick-and-mortar retail knows that getting merchandising from idea to execution is anything but. . Naturally, the outcome always ends up being significant with something that is easier said than done. In this case, the outcome of merchandising compliance will directly affect many areas of your business, helping to drive sales and position you as a leader in the industry. .
How do you currently measure in-store display and merchandising compliance???Depending on the size of your brand, this may vary – from tracking it manually (or not at all) to working with your own in-house built or third-party solution. . No matter your strategy, there’s likely room for improvement.?Non-compliance in all its forms can? drive shoppers to another brand ?
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
It’s never an easy decision to adjust your pricing strategies. Even slight changes up or down can result in angry customers, bad press, concerned shareholders, and more. . However, changing a pricing strategy can be exactly what your business needs. But, you may be saying, that is easier said than done. That’s fair. There are two main challenges to optimizing your pricing strategies: .
The old cliche that brick-and-mortar retail is dying has been debunked. Physical stores are alive and well. In fact, they are a critical component of a strong retail business—if the in-store experience gets the right attention. Wiser President Hal Charnley, in an article published by Retail Customer Experience , explained how you can develop a winning in-store strategy today.
The steps between data collection and action are often the hardest. You need to analyze your data and make the right decision: What are your problems, and how do you fix them? Here at Wiser, we’ve recently released a new solution: Wiser Scorecards. Scorecards are concise, visual reports that benchmark the performance of in-store business units.
We’re excited to introduce you to our latest in-store feature: Wiser Scorecards. Scorecards are the perfect way to benchmark the performance of different teams or business units against key compliance and operational measures. . According to a recent survey, 86 percent of retailers believe that merchandising compliance and execution in-store has a direct impact on sales conversion rates.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Amazon, Walmart, and other online marketplaces are a competitive hotbed of brands and resellers. It doesn’t take much to create a seller profile and start listing products online. The challenge for brands is managing those sellers—and preventing any unauthorized sellers from causing problems. . For instance, your brand can sell on Amazon. You may also have several authorized resellers on the marketplace.
You might be familiar with MAP compliance, but what is brand compliance? This type of compliance monitoring has plenty of ramifications for manufacturers and retailers. . As you probably know, MAP compliance is the de facto method for most manufacturers to monitor their retail partners. It has long been the standard for one primary reason: simplicity.
During the Day 2 Keynote, Jamf officially launches Setup and Reset apps and attendees hear Apple success stories from Ohio State University, Sewanhaka Central High School District, UC San Diego Health, Red Lion Hotels and Rituals.
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
During the Day 2 Keynote, Jamf officially launches Setup and Reset apps and attendees hear Apple success stories from Ohio State University, Sewanhaka Central High School District, UC San Diego Health, Red Lion Hotels and Rituals.
Dzinga has announced its new communications platform for business which supports communications between businesses and their customers across web, phone, mobile and social media.
Periscope By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, has announced the findings of research on consumer sentiment towards Black Friday 2018.
The UK division of mail and parcels solutions provider, Spring, has launched a joint venture which it believes will become the new standard in deliveries for online retailers.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
InternetRetailing and Ingenico Group, the seamless payments solutions provider, have partnered to provide what they describes as unique insight into British retail – beyond the best-known high street names.
While bots are often cited as a reason for poor customer service, new research from Genesys finds many UK consumers do not rank them high on their list of frustrations.
By Wayne Munday, Non-Executive Director, Rokk Media. The Retail climate is proving increasingly challenging for bricks-and-mortar stores of all sizes, with many major brands and familiar high-street names announcing profit warnings, job cuts and even store closures.
Online retail sales in November will outstrip December this year, while Christmas Day will grow as an important shopping day in its own right, according to James and James Fulfilment (based in Ohio).
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Uberall, the Berlin-headquartered location marketing technology specialist, has announced the findings of its research into the accuracy of online location search results of the UK’s largest department stores.
More than half of global wholesalers have witnessed manufacturers sell directly to end customers driving the disintermediation of the traditional supply chain model and increasing competitiveness between traditional partners, according to new research.
Although Brexit anxiety has led to a slowdown in consumer spending, eCommerce specialist Tryzens sees a bright future for British retailers, after a report released by Paypal has placed UK retailers at the top of the list of countries that foreign buyers purchase goods from online.
New research by BigCommerce, the ecommerce platform for fast-growing and established brands, reveals that convenience, price and speed of delivery are front of mind for UK shoppers whilst further illustrating the global impact of Amazon’s marketplace.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.
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