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Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. Speaking to Amie Larter for Inside Retail’s podcast series Retail Untangled, Michael Tutek founder and CEO at retail experience platform Preezie, says every engagement a customer has with a brand contributes to its overall reputation and impression.
Ghalia BOUSTANI. Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Defining the brand story. Defining a brand story involves understanding the core elements that make your brand unique and compelling. A brand story is an ongoing narrative that evolves with your business and resonates with your audience. The more compelling and authentic the story is, the more it will connect with customers on a deeper level.
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Lidl GB has announced that it will be incorporating Prevented Ocean Plastic into its water bottles – becoming the first UK supermarket to make this change. Appearing in store throughout July, Lidl’s 1 litre San Celestino Italian Sparkling Mineral Water bottles will contain a minimum of 30% Prevented Ocean Plastic – plastic which would have otherwise ended up in the ocean.
A successful small business can be compared to a successful crew team. In this sport, eight athletes work together with the sole goal of going fast. Yet each seat is filled strategically with an athlete who can perform a specific task. Some are responsible for setting the pace of the boat while others are in charge of steering or creating traction in the water.
Learn the basics of a ship-from-store strategy, discover its six main benefits, and, if you’re a retailer considering your options, how to make an informed decision on whether ship from store suits your business.
Learn the basics of a ship-from-store strategy, discover its six main benefits, and, if you’re a retailer considering your options, how to make an informed decision on whether ship from store suits your business.
Following a career spanning public and foreign policy, as well as nuclear diplomacy, Katrina Van De Ven decided to focus on her other love: fashion. Over a 12 month period, Van De Van created what is now one of Australia’s most exciting plus-sized fashion offers: LükBook. Here, we spoke to Van De Ven about that journey, as well as challenges she’s overcome to get where she is today.
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In Shein ’s ongoing efforts to stave off the threat of rival discount shopping app Temu (which overtook Shein as the No. 1 shopping app in America in April 2023), the company is expanding its product assortment beyond fashion and has signed agreements to sell products from brands including Skechers and Lansinoh. The product expansions will be enabled by Shein’s newly launched integrated marketplace , which opens the platform to third-party sellers.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
UPS trucks do not have air conditioning and temperatures in the back of trucks can reach 140 degrees, according to the Teamsters. The union is calling on UPS to air-condition its fleet of trucks and to provide drivers with more water and ice.
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Pangaia is expanding its footprint in Australia through an exclusive agreement with David Jones. The brand has launched in David Jones’ stores and online, with a colourway, Wollemi Pine Green, inspired by one of Australia’s rarest and oldest trees. The collection is exclusive to David Jones and includes the brand’s signature hoodie, sweatshirt, track pants and an organic cotton t-shirt.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to include a Web3-based loyalty program that will allow members to earn rewards and co-create, multiple sources report. Owners of one of the company’s 11,212 “Genesis Pass” UNDW3 (pronounced “underwater”) NFTs can now convert those digital tokens into an UNDW3 Card, and connect their wallets to a new dedicated site where they will gain access to “creative sessions, contests, vid
In-store digital media startup Cooler Screens is suing Walgreens , previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Cooler Screens is seeking $200 million for breach of contract and is seeking to prevent the retailer from removing the screen technology from its stores.
Fenty Beauty ’s new Roblox activation will feature interactive scavenger hunts, mazes and other opportunities to learn about the inspirations for, and ingredients from, some of the company’s products. The event, called The Fenty Beauty + Skin Experience , launched on June 30 and will run through July 30, 2023. The metaverse experience will reportedly teach shoppers about popular products, including Fenty Skin Melt Awf Jelly Oil Makeup-Melting Cleanser, Fenty Eau de Parfum and Fenty Beauty Gloss
I don’t usually write stories in the first person, but I was inspired by Johnny Earle, Founder of Johnny Cupcakes — a “bakery” that doesn’t sell real food — to bend the rules of journalism just a bit. One of the big takeaways from his keynote at the 2023 Retail Innovation Conference & Expo in Chicago was about the importance of thinking outside the box as a way to stand out from the crowd: “Don’t just check boxes; create new boxes to check.
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
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T&T Supermarkets , a Canadian grocery chain specializing in Asian products, will open its first U.S. store in the Seattle suburb of Bellevue, Wash. in summer 2024. Located in the Marketplace at Factoria, the 76,000-square-foot supermarket will be the largest Asian supermarket in the state and a flagship store for T&T, which is owned by Loblaw Companies Ltd.
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Mobile scanning solution provider Anyline has launched Commercial Tire Tread Scanner, a solution designed to help fleet operators improve tire performance and longevity, ensure driver safety and reduce vehicle inspection time. The software can be used on any camera-enabled smartphone or mobile device. Commercial Tire Scanner works by pointing the camera of any mobile device at the tire tread, creating a digital model of the tire using computer vision and AI technology.
Netflix has always been data-obsessed, long before that was seen as a must-have for any organization. And that focus on having a granular understanding of its customers and their behaviors has helped Netflix reshape an entire industry. According to Nikkia Reveillac, Netflix ’s Director of Consumer Insights, it’s something that any company can do with the right approach and focus.
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Stitch Fix has named former Macy’s Chief Customer and Digital Officer Matt Baer to the role of CEO and a member of the Board of Directors, effective June 26, 2023. Founder, interim CEO and Executive Chairperson of the Board Katrina Lake will work closely with Baer as he transitions into the role, then will continue on in her role as Executive Chairperson.
JD.com reportedly plans to combine its 7Fresh supermarket chain with other online services, creating an independent company selling fresh food and groceries to millions of people throughout China, according to Bloomberg and other media outlets. China’s second-largest ecommerce company after Alibaba is planning an “Innovative Retail” operation that will include the 7Fresh supermarkets, the group buying platform Pinpin and other on-demand services, according to a person familiar with the matter.
The Home Depot is aiming for 85% of outdoor power equipment sales to be generated by items that run on rechargeable battery technology instead of gas by the end of 2028. The project is specifically focused on push lawn mowers and handheld outdoor equipment like leaf blowers and trimmers, and the transition is expected to reduce more than 2 million metric tons of greenhouse gases annually from exhaust pipes of residential lawn equipment.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.
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