Why many retailers are failing to deliver an excellent customer experience
Inside Retail
JUNE 29, 2023
Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. Speaking to Amie Larter for Inside Retail’s podcast series Retail Untangled, Michael Tutek founder and CEO at retail experience platform Preezie, says every engagement a customer has with a brand contributes to its overall reputation and impression.
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