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When done right, a new product launch can be a big win for a brand. Apple is usually on the winning side of its product launches, with lines wrapped around the corner for the next iPhone or new gadget. A big part of a successful product launch is the price. Get the price right, and you can drive sales, hype, and long-time customers. Get it wrong, and it can be a public relations nightmare and flat sales.
Having a brick-and-mortar store is more challenging than it used to be. The rise in e-commerce has left many retail shop owners out of ideas and out of business. However, despite the doom and gloom, retail research shows that 49 percent of consumers still prefer brick-and-mortar. Moreover, physical stores account for 94 percent of retail sales in the country.
Managing retail operations holistically means focusing on each aspect of the business and managing each essential element of the operation effectively and efficiently. To be profitable, you can just focus on the business as a whole. You must focus on each component that makes up the business. That’s why, if you manage the following seven essential elements of your retail operation effectively, then the entire retail chain will be profitable and successful.
The buzz hasn’t stopped about the spending power of one demographic: millennials. With over 80 million shoppers falling into this demographic, they clock in at spending power topping more than 600 billion dollars.
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
For years, retailers have targeted consumers where they live, work and play. But when customers visit a different environment, the opportunity to reach them expands exponentially. Retailers can capitalize on brand connections—made through gateway retail moments—by offering emotional and purchase-inspiring The post Gateway Retail: Reach Your Customers Where They Go appeared first on Medallion Retail.
Have you heard the news that Nike will no longer sell merchandise on the Amazon.com marketplace? It quickly became a major, trending news story—Nike will turn its attention to its direct-to-consumer channel and look to recoup those Amazon sales on its own website. What’s the deal with that? Depending on who you ask, this is either a smart move for Nike or a bad one.
Have you heard the news that Nike will no longer sell merchandise on the Amazon.com marketplace? It quickly became a major, trending news story—Nike will turn its attention to its direct-to-consumer channel and look to recoup those Amazon sales on its own website. What’s the deal with that? Depending on who you ask, this is either a smart move for Nike or a bad one.
Retail is a funny business. There are so many factors that separate the winners from the losers, and in the current climate I am often surprised by who gets it right and who gets it wrong. There have been endless writings on the demise of Sears, what Toys R Us could have done differently, how Macy’s and WalMart are trying to reinvent themselves, the reasons Nordstrom decided to invest in Manhattan now, and on and on.
Retailers of all stripes profit by controlling two cycles–the buying cycle and the selling cycle. If you control one, you only have half control over your merchandising. If you control them both, you’ve got your entire inventory in the palm of your hand. Here are some tips on controlling the buying and selling cycles, no matter what kind of retail operations you manage.
After a considerable hit to the economy during the financial crisis, wages began a steady climb for workers in 2019; average hourly earnings climbed 3.2%. This is great news for the up-and-coming millennial and Gen Z workforce – but it still puts a crunch on employers. Start scrolling to read our secrets to slashing costs in your merchandising execution efforts.
Small batch. Specialty. Artisanal. Customers are demanding diversified and specialty packaged goods like beer or a five-ingredient granola bar. [bctt tweet=”Shoppers are on the alert for newness. So to draw attention to what’s fresh and unique, the goal is to The post CPG Brands: Increase Shelf Space with Creative Merchandising appeared first on Medallion Retail.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
OnBuy has launched a new service called Boost. Launched in time to give OnBuy sellers maximum benefits ahead of the seasonal traffic peak, Boost is designed to help sellers gain more exposure and improve the visibility, rank and placement of their listings on and off OnBuy.
What’s one thing that shoppers love? Getting a good deal. What’s one way that can brands and retailers serve up those deals? With product bundling. Keep reading to learn more about product bundling, what it is, why it works, and how brands and retailers should incorporate bundling into their eCommerce and brick-and-mortar strategies. What is Product Bundling?
While there is a lot said about multichannel marketing , the point a good retailer needs to remember is that it doesn’t matter whether shoppers come to your online or brick-and-mortar store. It’s imperative you provide them with a seamless top-grade shopping experience in every case. This means you need to market your business through a variety of channels and develop a comprehensive retailing strategy.
Retailers who manage the product life cycle effectively are the ones who survive the next age of commerce. They are the most competitive, most profitable, and most enduring retail operations on the market. That’s true of both brick-and-mortar retailers and online retailers. Below are seven events in the product lifecycle that must be monitored consistently in order to keep your retail operation profitable.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
We’ve been doing some ‘essential research’ in the network of amazing Tap houses which have sprung up at the brewery’s in Hackney in the East end since the resurging interest in craft beers and ales over the last few years. It’s great to see the creativity that goes hand in hand with the culture that surrounds these venues…the simple, paired back, mend and make do style on a budget which although rough and ready just goes to prove that you can create some warm and we
Tuesday edition! Here is a recap of industry news from the last week. Sources are in the hyperlinked text after the headline. Brands + Retailers. StitchFix is giving deep into data for a more tailored experience. Fortune. Shopify now has 1 million businesses. Fast Company. J.C. Penney plots a comeback: less clutter, more yoga. The Wall Street Journal.
Growing social media commerce will cause one-in-five online shoppers to return more items, according to new research from international logistics company Advanced Supply Chain Group. Research of 2,000 online shoppers shows 34% will make more impulse buys as social media sites make it easier to buy products direct through in-platform selling tools.
Do you know where your products are currently sold? In a perfect world, you’d have control over every distribution channel and know exactly who your sellers are. Of course, we don’t live in a perfect world. Somewhere mixed in with your approved sales channels is the grey market. This murky area can be a serious headache for brands, especially without a firm understanding of what the grey market is and where it exists.
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
Black Friday, one of the most important shopping events of the year, arrives in just a few days. For retailers, Black Friday is a great opportunity, but one that also presents a lot of room for error. . Almost every retailer knows how important Black Friday is for holiday shopping success, but not everyone knows all of the ways brands can optimize their stores and online presence to maximize sales and shopper engagement — even at the last minute.
Business Insider reported , in 2016, that there would be 27.7 million mobile point-of-sale (POS) devices in the U.S. by 2021. Of course, that doesn’t mean that all of them will be retail-centric. Mobile POS systems are becoming quite popular in the restaurant business. But they’re also catching on in retail, and for some very good reasons.
In 2019, even jewelry retailing has been touched by omni-channel retailing. What that means is, as a jeweler, you can’t rest on your brick-and-mortar laurels. You’ve got to appeal to your customer through multiple sales channels, but to do that effectively, you need to understand your customers. For that reason, ChainDrive recommends these five omni-channel best practices for jewelry retailers.
Have you ever come across a shopper and thought, “Oh, wow. They think nothing like me!”. As a customer-facing retail professional, categorization can help you learn to respond in the best manner possible. Check out these typical character profiles below to see what’s going on in your difficult shopper’s mind. Impulsive shoppers want to do business fast, without focusing on the details.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
The holiday season always brings out the best in retailers and merchandisers alike. It’s a magical time of year when window displays shine bright like diamonds and entire stores transform into winter wonderlands. However, these good looks don’t just appear; they take a good amount of time and effort from retailers. To help you get started with your end-of-year merchandising, I’ve gathered five of my most favorite tips to make sure your holiday displays get off to the right start. 1 –
When it comes to running a successful retail business, below are the ten things you need to keep in mind. 1 – Choose the perfect store location. The three rules of real estate are: “location, location, location,” and they most certainly apply to retail. You need footfall as well as visibility. You need eager shoppers with the financial muscle to buy your product.
For the month of October, sales trends continued to outpace traffic trends as conversion and shopper yield increased by 0.6 points and 3.2 percent year-over-year (YoY), respectively. October performed its best during the third week of the month as sales, transactions, conversion, average transaction value, and shopper yield all saw increases compared to the same week last year.
The millennial generation is now squarely in adulthood, with a wide reach and significant buying power. It is difficult to pinpoint what drives this segment of the market because everyone in it is so unique, though — which makes effectively reaching and engaging them a challenge. Each person has interests different than the other. One 20-something may be conservative while another might be liberal.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
With digitization taking over and online shopping becoming more common throughout the U.S., it’s understandable that many retailers are prioritizing e-commerce in order to provide a smooth and streamlined online journey for their shoppers. But, brick-and-mortar stores still have a lot of life in them. According to the Accenture Global Consumer Shopping Survey , 60 percent of Americans still prefer to shop in-store, and while this is certainly a very positive statistic for retailers with a physic
Mobile marketing is a digital marketing strategy that targets audiences across multiple channels, and it takes advantage of the mobile technologies that have disrupted the way shoppers interact with brands. What digital marketing that traditionally had been done only on a desktop is now effortlessly available on the go, including tablets, smartphones, and/or other mobile devices that access websites, email, text messaging, apps and social media.
Mobile point of sale is relatively new technology, but it is quickly becoming essential or retailers who want to remain competitive in an ever-increasing rapidly evolving retail environment. Here are six reasons to deploy mobile POS today. Instant product lookup – Being able to look up products from anywhere in the store as customers search for something will improve the customer experience and benefit your retail chain in several important ways.
In retail, the best communication tool available is the tool that allows the home office to communicate with store personnel and all levels in between in real time. ChainDrive’s Integrated Internal Messaging solution is such a tool. What makes the IIM solution such a great tool for retailers? Consider these application features: Seamlessly integrated into point of sale – Most retail communication solutions are not integrated into the point of sale environment.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.
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