May, 2023

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The future of retail: Global trends shaping the next 5 years

Retail Dive

How can brands plan for the future in a disruptive economic environment? Google partnered with Kantar and Bain to analyze shopper behavior and identified four critical trends that will define the retail industry in the coming years.

Planning 133
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Please Put Me Back On Hold!

Hyken

“Please put me back on hold. I want to keep listening to the music,” said nobody, ever – unless they were listening to the hold music at the Kansas City Foot and Ankle medical practice. The owner of this four-office podiatry practice with seven doctors and 25 staff members, Dr. Mark Green, has always focused on creating a positive, unique and frictionless patient experience.

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The Power of AI to Support Field Service Employees and Maintain Exceptional Customer Experiences

Retail TouchPoints

We’re three years removed from the pandemic’s Great Resignation, and talent shortages remain across all industries, including construction, trades and other sectors requiring maintenance and repair technicians. Nearly 25% of construction workers are older than 55 — a growing trend that may see an industry short of over 340,000 workers by 2024. Over 70% of field service companies like utilities, telecom and property maintenance also have a shortage skills gap.

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

It’s challenging for bricks-and-mortar retailers to stand out from the crowd. The key to driving customers in-store (and getting them to keep coming back) is differentiation. Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition.

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5 Tips for a Winning Category Management Strategy in 2025

Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.

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Workers prefer longer days and shorter workweeks

Retail Wire

A Washington Post-Ipsos survey of working adults finds that 75 percent would prefer working four 10-hour days instead of five eight-hour ones. Workers say the extra day off gives them more time to recover and complete personal tasks. Employers, however, do not appear to be in a rush to move away from the five-day workweek.

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Rational vs Emotional purchases: What drives customers to buy your product?

Tokinomo

Have you ever wondered why customers choose to buy certain products? What motivates their decision-making process? The answer lies in understanding the drivers behind rational and emotional purchases. In today's market, customers are influenced by a combination of logical reasoning and emotional triggers. This article explores the factors that drive customers to make rational or emotional purchases and the implications for businesses.

Marketing 246

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Dollar General Expands DG Fresh Footprint as it Bolsters Supply Chain

Retail TouchPoints

Dollar General is beefing up its supply chain with of its first ground-up, dual facility in Blair, Neb. and two permanent regional distribution hubs in Newnan, Ga. and Fort Worth, Texas. The off-price retailer also is planning to expand its existing Jonesville, S.C. and Amsterdam, N.Y. facilities. The recently opened Blair facility combines the efficiencies of both traditional and DG Fresh supply chain networks as part of the retailer’s strategic, multi-phased shift to self-distribution of froze

Planning 341
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WSJ: Adidas’ Post-Ye Strategy to Focus on Sports Instead of Celebrities

Retail TouchPoints

As a number of Adidas ’ high-profile celebrity partnerships fizzle out — or in the case of its collaboration with Kanye West, a.k.a. Ye, go up in flames — the company is shifting its strategy to make sports the focal point of its U.S. business, according to the Wall Street Journal. “We have to be focusing on sports — that’s where the root of Adidas is,” said Adidas North American President Rupert Campbell in an interview with WSJ.

Fashion 341
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Nordstrom Names Ex-Target and Walmart CFO to Top Financial Post

Retail TouchPoints

Nordstrom has appointed Cathy R. Smith as its new CFO, effective May 29, 2023. Smith brings extensive experience in retail finance posts, including serving as CFO at Walmart from 2010 to 2014 and at Target from 2015 to 2020. Most recently, she was Chief Administrative Officer and CFO at Bright Health Group. At Nordstrom, Smith will be responsible for financial planning and analysis, accounting, tax, internal audit, treasury, investor relations and strategy sourcing.

Finance 340
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Bluestar Alliance Buys Scotch & Soda’s U.S. Business

Retail TouchPoints

An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be sold in retail stores across the country. Currently the Amsterdam-based brand’s apparel, eyewear, fragrances and accessories are available in stores across Europe, North America, the Middle East, Africa and Australia.

Wholesale 330
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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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Sephora Appoints CPG Veteran as CMO to Help ‘Shape the Future of Beauty’

Retail TouchPoints

Sephora has appointed Zena Srivatsa Arnold as Chief Marketing Officer (CMO) of its U.S. division, succeeding former CMO Deborah Yeh who transitioned to the role of Global Chief Purpose Officer in January. Srivatsa Arnold comes to Sephora from PepsiCo , where she led the marketing teams for carbonated soft drinks, driving growth by targeting younger consumers.

Marketing 327
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Digital Signage is Yoked and Ready for its Close-Up Thanks to RMNs

Retail TouchPoints

Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of digital signage became supercharged thanks to two key elements: retail media networks and first-person data. With the expansion of retail media networks (RMNs), retailers have introduced an array of new state-of-the-art digital screens closer to the point of purchase, thus creating myriad opportunities fo

Kiosk 321
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Five Below Continues Aggressive Growth Strategy, Plans 7 New Outlet Locations

Retail TouchPoints

Five Below plans to add at least seven new outlet locations to its store roster this year in partnership with mall operator Simon. The retailer already operates 21 stores within the Simon portfolio. The new locations, slated to open throughout this spring and summer, will be at Simon Premium Outlets in Albertville, Minn.; Pleasant Prairie and Johnson Creek, Wis.; Gaffney, S.C.; Edinburgh, Ind.; Pismo Beach, Calif.; and Tannersville, Pa.

Location 316
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Amazon Adds Uber Eats Delivery Updates to Smart Device Repertoire

Retail TouchPoints

Amazon and Uber have entered into a partnership that will integrate Uber Eats directly into Amazon Echo devices, letting shoppers track their orders hands-free. Alexa will provide timely updates on critical points in the delivery process, such as when an order is being prepared through when the order has been delivered. Shoppers can set how often they want to receive updates, as well as which devices they want Alexa to use to make announcements.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312
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Bergdorf Goodman Boosts Circularity Efforts with New ‘Conscious Closet’ Service

Retail TouchPoints

Bergdorf Goodman has launched its Conscious Closet program, designed to extend the useful life of customers’ luxury goods through a range of personal styling, alteration, repair and resale services. The new offering will be a central element in parent company Neiman Marcus Group ’s commitment to extend the useful life of 1 million luxury items through circular services by 2025.

Jewelry 311
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8fig Raises $140M to Support Online Sellers with Funding, Financial Management Tools

Retail TouchPoints

8fig , a funding and management platform for ecommerce businesses, has closed a $140 million Series B funding round, bringing its total funding to date to $196.5 million. The round was led by Koch Disruptive Technologies (KDT) with participation from existing investors Battery Ventures, Localglobe, Hetz, the Jesselson family and Silicon Valley Bank , now a division of First Citizens Bank. 8fig provides ecommerce businesses (primarily marketplace sellers) with bespoke funding plans, optimized acc

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Amazon Anywhere Offers In-Game Shopping for Real-World Products

Retail TouchPoints

Amazon has debuted a new immersive shopping functionality called Amazon Anywhere that allows customers to discover and buy physical products from Amazon within virtual environments such as video games, augmented reality applications and mobile apps. Today, most shopping in virtual worlds is enabled through virtual currencies and is usually limited to in-game digital items, as with the Robux players use to buy apparel and accessories for their avatars in Roblox.

Shopping 310
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SEO vs. PPC: Which Strategy Is Best for Your Business?

When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.

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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences.

Consumer 310
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From Retirement to Retail: How Employers can Support Successful Returns to Work

Retail TouchPoints

The economic fallout from the pandemic has had a profound impact on the labor market and society. Worker shortages across industries have created a challenging scenario for countless businesses as they rush to fill job vacancies while still ensuring the satisfaction of their existing staff and customers. According to the U.S. Chamber of Commerce, the current rate of participation in the labor force is 62.6% , down from 63.3% in February 2020.

Returns 306
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Tanger Outlets to Enhance Loyalty Program with Customer Engagement Solution

Retail TouchPoints

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. Tanger will use the Coniq platform to improve its ability to capture and leverage consumer transactional data, as well as providing tools that enable its retailers to improve offer personalization and increase customer engagement.

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Sustainable Store Design: A New Era for Brick-and-Mortar Strategy

Retail TouchPoints

As sustainability has become increasingly urgent in higher-level executive discussions, store design teams have had to face a new creative reality: that they need to integrate sustainability into every facet of their work, from the raw materials that go into the products they choose to the use of greenery and natural light in the finished designs. Results from Retail TouchPoints’ most recent Store Design and Experience Survey reaffirm this shift: while a little more than one-third of respondents

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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#RICE23 Sneak Peek: Kiri Masters on New Marketplace Opportunities

Retail TouchPoints

During this Retail Innovation Conference & Expo sneak peek, Erica Vallecorsa sits down with Kiri Masters, author and Head of Retail Marketplace Strategy at Acadia. Kiri will be leading our Marketplaces Track, and will present on the past, present and future of marketplaces. Listen in to get her thoughts on new challenges, new opportunities and new imperatives for brands.

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Is Retail Media the New Walled Garden and is that a Bad Thing?

Retail TouchPoints

With the proliferation of retail media properties, it’s beginning to feel like the digital economy is producing walled gardens faster than baby rabbits. This is actually a healthy development. These walled gardens don’t necessarily carry the baggage of the big original ones, and even when they do, it’s a net positive to the broader marketing ecosystem.

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Wayfair Launches In-Store Immersive Virtual Room Creation Technology

Retail TouchPoints

Wayfair has launched the Digital Design Studio, a patent-pending technology that aims to bring the best of online and in-store shopping together. The Studio is a kiosk that allows customers to create and interact with a variety of design layouts and experience products in a digital, fully 3D room with photorealistic quality. The technology will debut at the Dedham, Mass.

Kiosk 305
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Destination Maternity Rolls Out New Collection Exclusively at Walmart

Retail TouchPoints

Destination Maternity has released its 2023 spring/summer collection exclusively at select Walmart stores and on Walmart.com. The brand is likely seeking to gain market share after the demise of BuyBuy Baby parent company Bed Bath & Beyond , which filed for Chapter 11 bankruptcy protection and began a wind-down of its operations in April. The new collection includes dresses such as the side-ruched Bodycon Dress featuring short sleeves and adjustable drawcords, the Tie Shoulder Dress with a l

ATS 304
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Meta Launches Promotional Ads to Simplify Promotion Redemption for Consumers

Retail TouchPoints

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of options for its lead ads product. Meta has found that 85% of shoppers actively seek out promotions and other offers before making a purchase, and the new promotional ads format aims to make it easier to help them find deals while enabling retailers to complete more sales.

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Bath & Body Works Expands Men’s Care Assortment

Retail TouchPoints

Bath & Body Works is focusing on growing its men’s business with the introduction of new skincare and beard care collections. The retailer has already grown its men’s category by 50% over the past three years through product evolution and assortment expansion, and the new offerings aim to help the retailer maintain its momentum in the men’s care space.

Returns 301
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Ebay Continues Trust Offensive with Acquisition of Certilogo

Retail TouchPoints

Ebay ’s spending spree is continuing with the acquisition of Certilogo , a provider of digital IDs and authentication tools for apparel and fashion goods. This latest acquisition follows an investment by Ebay Ventures in used sporting goods marketplace SidelineSwap earlier this month and the acquisition of marketplace compliance solution 3PM Shield in February 2023.

Apparel 299
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Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Retail TouchPoints

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. Among the updates that will soon be available are a new generative AI tool to help brands create more sophisticated product imagery , and the ability for brands to have their Google product feed automatically populated from the content on their website.

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From Rigid To Resilient: Why Enterprises Need Modular Commerce Now

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.