How to Measure Consumer Behavior: 3 Metrics for Brands and Retailers
Wiser
SEPTEMBER 17, 2019
A brick-and-mortar store is in constant motion. The assortment, merchandising, layout—all change often. Why? In order to maximize revenue and provide top-notch customer service, of course. This is great, but there’s a real challenge behind knowing which strategy is the right one. Will that new display drive sales? Will a new product bring in more shoppers?
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