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Wiser’s first CFO joins to drive organic and acquisition growth for the retail analytics platform. BOSTON (PRWEB) JANUARY 08, 2018. Wiser , a retail analytics platform delivering actionable data for better decisions, has named Mathieu “Mat” Gagné as its first Chief Financial Officer (CFO). Gagne previously served as CFO at Alert Innovation, EBI Consulting and MyWebGrocer, and will oversee accounting, legal, forecasting and financial analysis from Wiser’s Boston office.
lab icon by Felix Westphal. There are tons of great articles on how to do keyword research. And rightly so. Finding the keywords that are most important to your business can be extremely valuable. Unfortunately, most people’s attempts at keyword research ends up in a folder on their computer. I’ve been guilty of this myself. I’ve delivered keyword research reports to clients and failed to help them to take action based on the findings.
In the retail world, there is no merit in scoring shelf space if you’re not able to keep it. That being so, retailers often conduct category reviews, where you’re given the task of proving your product’s worth to the retailer in order to keep your product in their store. As daunting as it might sound, a category review doesn’t have to feel like a trip to the principal’s office.
It’s the beginning of the year, and businesses around the globe are presented with even more challenges regarding capturing and retaining the consumer. It is no longer enough to have a standard customer profile and use this information in your marketing efforts. Omni-channel approach is becoming the driving force between the brand and the user ensuring a seamless experience at all points of the user’s journey.
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
Almost two thirds of consumers are unwilling to make expensive purchases online and prefer to spend larger amounts in store, according to new research.
See how the Jamf Now Teammates feature helps you introduce coworkers and leadership to mobile device management (MDM), and allows you to hand the management keys to colleagues when you take that long-overdue vacation.
After the holiday season comes to a close, it’s time to get creative. Many returns are in and gift cards have been put to good use, so how do you get your repeat and even new customers to check out again? The answer lies in the combination of what your competitors have done in the past and your own internal data. . Promotions in retail have gained a bad reputation lately, unless you’re looking at it from the consumer perspective, of course.
After the holiday season comes to a close, it’s time to get creative. Many returns are in and gift cards have been put to good use, so how do you get your repeat and even new customers to check out again? The answer lies in the combination of what your competitors have done in the past and your own internal data. . Promotions in retail have gained a bad reputation lately, unless you’re looking at it from the consumer perspective, of course.
Icon by Noun project. Google Shopping campaign priority is a pretty advanced concept. It might seem pretty simply and straightforward, but its not. I’ve seen many Adwords accounts where smart business owners have done the hard work to their campaigns set up correctly, but get the campaign priority wrong. This causes their campaigns to not run the way they intended, leading to a higher cost per click and higher cost per sale.
Earlier this month we welcomed our first CFO , Mathieu “Mat” Gagné. We are excited to have him on board and wanted to delve a little deeper and help you get to know him. . I sat down with Mat to learn more about his background and what he brings to Wiser. . Angelica: Hi, Mat. Thanks for taking the time to chat. Can you tell me a bit about your background?
This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. . If a shopper doesn’t see your product on the shelf, it’s not in their purchase consideration set. It’s as simple as that. Sure, brand loyalty, pack appeal, and promotions all factor into the decision as well, but the primary factor is shelf presence. You must be seen to be considered. .
Brands and manufacturers are seeing increased success with direct to consumer (DTC) channels. We’ve just wrapped up an eBook with our friends over at CPC Strategy called The Wholesale Brand Disruption Guide. It is full of case studies from brands that have made a dent in the DTC market and actionable tips to help brands that are on the fence gain the insights they need to enter new markets confidently. .
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
With Amazon’s takeover of Whole Foods, a number of changes were implemented to increase efficiencies. Some policies were already in place prior to the acquisition, but new rules, like centralizing buying, were imposed by Amazon. Our VP of Customer Success, Kathleen Egan spoke with Eater on the topic of inventory management at Amazon’s Whole Foods and the implications in an article titled Amazon’s Changes to Whole Foods Mean Empty Shelves, Fewer Local Products.
After an uproar from Whole Foods customers over empty shelves, it became clear that their inventory management was not working. On top of that, Amazon’s buy out of Whole Foods brought an end to brand advocates in-store. Our VP of Customer Success, Kathleen Egan, was interviewed by FierceRetail editor, Jacqueline Renfrow, about the role of brand advocates, what this news could mean for Whole Foods, and what the future might hold for brand advocates.
December marked the fourth month of operations for Apes in Space, my online store that sells space posters. In the last couple of months I’ve slowly figured out how to grow traffic. But the results haven’t been exactly stellar. I’m happy to say that last months was different and I’ve finally made some sales! December always is one of the top months for most of my consulting clients, so I’ve been busy with other projects.
IBM has announced that fashion designer and manufacturer Sociedad Textil Lonia (STL) has launched a new online destination for luxury brand CH Carolina Herrera using digital commerce capabilities on the IBM Cloud.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digital performance management company Dynatrace has announced the findings of a series of benchmark tests that reveal how well retail websites performed during the holiday shopping season.
Speed of service remains a key consideration in driving omnichannel conversions, as connected consumers expect immediacy across their shopping encounters, a new report by agile software development specialist, Black Pepper Software, reveals.
How can the retail industry survive (and overcome) the new customer's demands? In a decade of digital transformation, customer behaviour has dramatically changed.
E Fundamentals, the London and Edinburgh-based eCommerce analytics and insight business, has announced it has completed a £2.5m Series A round of financing.
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
Commenting on the most recent air cargo demand statistics revealed by the International Air Transport Association (IATA), international freight forwarder and logistics service provider, U-Freight said the figures mirror much of its own experience of late.
How can the retail industry survive (and overcome) the new customer's demands? In a decade of digital transformation, customer behaviour has dramatically changed.
See how the Jamf Now Teammates feature helps you introduce coworkers and leadership to mobile device management (MDM), and allows you to hand the management keys to colleagues when you take that long-overdue vacation.
ACI Worldwide, the global provider of real-time electronic payment and banking solutions, has announced an extended partnership with Klarna, leveraging ACI's UP eCommerce Payments solution.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
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