December, 2017

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What the New CJEU Ruling Means for EU Luxury Brands

Wiser

This is a guest article by  Zach Zigelbaum, Senior Account Director, EMEA at Wiser. The definition of “luxury” is coming into question in the EU, as the Court of Justice of the European Union (CJEU) ruled last week that brands have the right to restrict where their goods are sold. With its ruling, the CJEU aims to give luxury brands more control over the prestige of their brand.

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Big Freeze prompts flurry of festive gift buying online

Retail Technology Review

Widespread snow and sub-zero temperatures across the UK prompted an early flurry of online festive gift buying, with searches around 'Christmas gifts' up 12% week-on-week*, according to data from Summit, specialists in online retailing.

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Product Manager: Turning Ideas into a SaaS Product

Cross Cap

Effectively communicating ideas to all stakeholders involved regardless of the nature of your business is crucial to creating a successful outcome, and it’s especially important when you are a product manager for a SaaS product. As a Product Manager, you serve as a liaison between the sales team who has insights on your customers (from having personal verbal and digital communications with them), the marketing team that works on creating a dream for a potential target, and the developers who are

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Understanding POS Integrations For Your Retail Store

Bindo

One of the great benefits of utilizing a cloud based POS system is that you can easily connect your POS with other systems. With cloud based systems data is communicated to cloud servers in real time, and just as your store’s point of sale or back office can send and retrieve this data, so too can other systems you use. This can create an efficient network of systems that automate many things for your business.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Starting A Store From Scratch: Month #3 Update

Store Growers

Three months ago, I launched an online store called Apes In Space where I sell space posters. The first months were all about getting everything set up and to start some of the foundational marketing activities. But without many orders to show for. November was a busy month, I started running Facebook ads and there was the Black Friday promotion. While keeping up with the biggest time consuming task: the (almost) daily blog.

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How to Set a MAP Policy that Will Incentivize Resellers to Carry Your Products

Wiser

This is a guest article by Clement Ng, Customer Success Manager at Wiser. . Resellers are inundated with manufacturers looking to use the same sales channels to sell their products to consumers. What can you do to stand out, not only to consumers, but also to the resellers who carry and have the end responsibility to sell your products? How can you maintain a market value for your products when it feels like everyone is just in a race to the bottom?

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Why In-Store Visibility Matters and How to Improve it

Wiser

This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser. In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research on your products before they leave their house, they are checking reviews and making comparisons at the shelf. The store has become a must-win battleground for brands.

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PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. . As we wrap up Black Friday and Cyber Monday, retail brands might be feeling a little overwhelmed about the holiday bid increases, ad copy, or inventory but fear not – you are not alone. . Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. .

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Wiser in the News: The Strategy, Science and Psychology of Holiday Promotions

Wiser

Get a sneak peek into Wiser promotional data included in Bain & Company’s holiday retail newsletter published yesterday. The Strategy, Science and Psychology of Holiday Promotions features the best holiday sales and promotional data. . The newsletter states, “working with Wiser, we found that discounts in email promotions averaged 36%—slightly higher than last year’s 34%.” .

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Not so much a bang but a little sparkle from November sales

Retail Technology Review

Bonfire night and Black Friday sales seemed to hold up the November Retail Sales, but food price inflation continues to hit consumers' pockets, says one retail expert.

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Website Security Essentials: Protect Your Site and Strengthen Cybersecurity

In a digital-first world, website security is non-negotiable. This comprehensive guide explores the critical importance of securing your site against hackers and vulnerabilities like SQL injection, XSS, and malware. Discover tools like SiteLock for threat monitoring and CodeGuard for seamless backups, ensuring robust protection for your data and operations.

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Peoplevox e-book offers free guidance to hard-pressed e-commerce retailers

Retail Technology Review

Peoplevox, the e-commerce warehouse and fulfilment software specialist, has announced the availability of 'The Practical Guide to Scaling your Warehouse'.

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Ahlsell strengthens position within online sales

Retail Technology Review

Ahlsell Sverige AB has signed an agreement to acquire Proffsmagasinet AB (Proffsmagasinet), a leading Nordic e-commerce business within tools and supplies with annual sales of approximately 260 MSEK.

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Make sure the bad guys don't get what they're hoping for this Christmas

Retail Technology Review

By Stephen Keenan, Managing Director of Large Enterprise at Verizon. It's approaching that time of year again. Summer is over and the festive season is just around the corner. This period is crucial to many retail and hospitality businesses, and they are crossing their fingers that 2017 will be a bumper year.

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Over a quarter of consumers find Christmas shopping online as stressful as purchasing in-store

Retail Technology Review

More than a quarter (27%) of Christmas shoppers find buying presents online just as stressful as going in-store.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Augmented reality facilitates on-the-spot purchase boost

Retail Technology Review

Giving consumers access to technology that allows them to visualise products at home before purchasing makes them more likely to part with their money, new research has found.

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Why retailers must embrace the 'Integration of Things'

Retail Technology Review

By Guy Murphy, industry technology evangelist, MuleSoft. E-commerce is thriving in the UK. According to IMRG, £133 billion was spent online in 2016—a number expected to increase by 14 percent this year largely due to sales made on smartphones.

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Despite digital demands, shoppers still value traditional in-store customer service, new report reveals

Retail Technology Review

Despite the digital demands connected consumers now expect in their omnichannel shopping journeys, the values of traditional customer service and human interaction prove key motivations for consumers choosing to shop in-store, a new report by PCMS, a global provider of unified commerce solutions, reveals.

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Online ads are killing traditional media: Here's how retailers can avoid dying with it

Retail Technology Review

By Declan Kennedy, StitcherAds CEO. Historically, the Internet's ability to rapidly disseminate news has made newspapers and magazines obsolete, with the demise of print ads following suit.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Emojis only prompt 1 in 20 GB consumers to engage with a brand

Retail Technology Review

Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite Pure360 has highlighted that while the majority of GB consumers are keen to use these graphics in their messages to friends and family, far fewer are amenable to brands using them in their marketing messages.

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Peoplevox e-book offers free guidance to hard-pressed e-commerce retailers

Retail Technology Review

Peoplevox, the e-commerce warehouse and fulfilment software specialist, has announced the availability of 'The Practical Guide to Scaling your Warehouse'.

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Digital, real-time and predictive: research reveals future of retail marketing

Retail Technology Review

New research by SaaS technology company, Eagle Eye, has found that personalisation is no longer a bonus but a marketing necessity. Some 75% of consumers say they are unhappy with generic offers and 81% consider relevance to be the most influential factor in whether they redeem promotions.

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Buying online for home delivery: UK consumers have never had it so good, but the pressure is on retailers to juggle multiple services, Centiro warns

Retail Technology Review

UK consumers have never had it so good when it comes to home delivery, but the pressure is on retailers to juggle multiple delivery services to guarantee success at Christmas, according to delivery management expert Centiro.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt