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When it comes to retail auditing, there are a plethora of benefits that can be derived from mobile crowdsourcing and the tactic of using smartphone-enabled shoppers to gather brick-and-mortar data. While these benefits grow, however, an air of mystery remains over all that mobile crowdsourcing has to offer. There’s a large variety of question types that can provide you with more diverse and interesting data.
Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool. The right time to look at attribution models is when growth has stalled on your marketing investments.
Security is a focus of the utmost importance as it relates to payment methods and technology networks in today’s retail environment. The final pillar of the Boston Retail Partner 2019 POS/Customer Engagement Survey is Secure. Today, consumers expect that retailers will protect their data and ensure a safe experience. As customers are becoming more comfortable providing retailers with their personal information, retailers must take necessary steps to protect that data.
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
We sat down with Darrell, creator and owner behind the chineshascloset to interview him and his small business! Tell us about yourself and your business. I’m originally from Cincinnati, OH and have been living in Memphis, TN for the past 3 years. I have always been a creative individual and choosing another career path separated me from that side for awhile.
I am excited to share with you a new ICSC study, aptly named “The Halo Effect,” that demonstrates how much physical retail stores contribute to not only a retailer’s web traffic but also the primary measures of the retailer’s brand health. Instead of a battle between “bricks and clicks,” the study (which looked at more than 800 individual retail stores covering 145 U.S. markets) this study shows a much more interdependent relationship, a synergy between physical locations
While the real winners on Valentine’s Day are the recipients of all the flowers, candy, and cards that are gifted on February 14 th , brands and retailers don’t do too poorly either. At Wiser, we were wondering what went through consumers’ heads around this holiday, so we polled more than 2,700 mystery shoppers from across the U.S. to find out. We had our answers within a week and shared the results via this blog and handy infographic.
While the real winners on Valentine’s Day are the recipients of all the flowers, candy, and cards that are gifted on February 14 th , brands and retailers don’t do too poorly either. At Wiser, we were wondering what went through consumers’ heads around this holiday, so we polled more than 2,700 mystery shoppers from across the U.S. to find out. We had our answers within a week and shared the results via this blog and handy infographic.
In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. Unfortunately, it’s not always that easy. Because when you’re dealing with product feeds, the theory doesn’t always equal practice. But like the product feed, getting past any initial hurdles can really pay-off.
Today’s customer journey occurs across multiple channels requiring retailers to provide a seamless personalized experience. This brings us to our third pillar of the Boston Retail Partners 2019 POS/Customer Engagement Survey, seamless customer experience. Consumers are constantly shopping, researching, and purchasing via their mobile devices, online, or in-stores.
Read how GOAT, the world's largest digital platform for rare and classic sneakers, streamlines the shopping experience and eliminates 10-15 IT help tickets a day in the process.
Cross-border ecommerce provides organisations with, theoretically, a low-cost opportunity to break into new markets. Yet from the cost of air freight to the complexity of international returns plus consumer expectations for full disclosure of import tariffs at checkout, successful global ecommerce is significantly more complex than it might first appear.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
For retailers, it is imperative to take a customer-centric viewpoint on the business. Current disparate systems, processes and organization must be transformed into one cohesive environment with the ability to offer customers a seamless shopping environment across all channels and the capability to deliver merchandise immediately – wherever it is needed.
Retail Auditing the key to understanding the in-store pitfalls that could be tarnishing your brand perception in consumers’ eyes. With mobile crowdsourced data, you have the ability to look into stores nationwide without leaving your office. With insight reports on customer experience, display compliance, stock levels, and more from real consumers, you’ll have the data you need to make important decisions that could heavily impact your business and brand. .
It’s the daily challenges that motivate us, make us work harder and inspire us to develop new and innovative solutions to our problems. Whether your job duties fall under sales operations, retail execution, account management, merchandising, or something similar—these daily challenges likely sound familiar. Below you’ll find four of the most common challenges facing professionals whose duties fall under brick-and-mortar sales operations, including in-store execution, shelf health, merchandising
Knowledge is half the battle—but it isn’t the whole battle. This is the heart of the difference between price crawling and pricing intelligence. . In a retail world where little matters more than price, you must know how your prices compare to your competitors, how your margins fluctuate based on price changes, and so much more. Price crawling and pricing intelligence can both help you along that journey, but they’ll lead to very different conclusions. .
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
To say that Super Bowl activities have become bigger than the game itself is an understatement. In 2019, NRF found that consumers were planning to spend $14.8 billion for Super Bowl Sunday, which is an average of $81 per adult. But, what are brands doing to capitalize on the biggest game of the year inside stores? Wiser surveyed over 500 pre-Super Bowl shoppers in California and New England to see which brand displays made the most noise this year.
Mobile Technology is the second key pillar of customer experience that the Boston Retail Partner 2019 POS/Customer Engagement Survey identifies. As customers are using different channels to create their own retail experiences, the opportunities mobile devices offer are significant to retailers. Today, consumers use their smartphones to research products, compare prices, buy products online, and pay for in-store purchases.
Read how GOAT, the world's largest digital platform for rare and classic sneakers, streamlines the shopping experience and eliminates 10-15 IT help tickets a day in the process.
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
The Boston Retail Partners 2019 POS/Customer Engagement Survey identifies how retailers are faring in the quest to ensure the four key pillars of customer experience are in place to deliver Unified Commerce. The four pillars are Personal, Mobile, Seamless, and Secure. Here we dive into the pillar, Personalization, and how engaging customers with personalized and relevant messaging is a key to customer loyalty.
The recent news that Asos has been named the retailer ‘best at communicating’ in a poll of UK university students, beating the likes of Nike, Topshop and Urban Outfitters, reflects the importance for retailers to ensure that they take a personalised approach to engaging with their customers.
Hitwise Digital Retail Insight report figures suggest that online retail visits in January grew by 1.8 per cent following the slow Christmas period. December online retail visits hit a 10 year low, declining by 0.6 per cent.
Following a successful pilot in the north west of England, where 1.4 million pages of local high street offers and events were viewed, a national version OFFiGO has now gone live. The digital platform seeks to increase spend and footfall in the retail and hospitality sector by bringing the ‘high street’ online and enabling customers to find local deals.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Supply chain specialist Tigers USA has moved its Miami, USA team into a new, larger facility to strengthen its focus on the Latin American region as well as meet growing global e-commerce demands.
For retailers, it is imperative to take a customer-centric viewpoint on the business. Current disparate systems, processes and organization must be transformed into one cohesive environment with the ability to offer customers a seamless shopping environment across all channels and the capability to deliver merchandise immediately – wherever it is needed.
Analysis of the UK’s top 250 retailers has found a 19% year-on-year increase in the number of brands offering the option to pay in international currency. The figure forms part of an annual performance index carried out by ecommerce and digital agency, Visualsoft.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
MetaPack, the eCommerce delivery technology provider, is again playing host to some of the world’s best brands, retailers and carriers at The Delivery Conference – TDC Global 2019 on February 26, 2019 at the Royal Lancaster Hotel in London.
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