August, 2017

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The Ultimate Guide to Retail Promotions

Wiser

Have you ever noticed the difference in retail sale signs based on the pricing tier? Value and mid-market retailers tend to have giant red signs that take over their windows, websites, and marketing emails. Yet, higher end brands tend to stick with a small white or otherwise inconspicuous sign in the corner of their window or on their site, where you have to search to find it or otherwise know what to look out for. .

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Win With Weird – 22 Unique Products That Will Help You Break Through The Clutter

Store Growers

There aren’t any secret marketing channels which your competitors know nothing about. Same for growth hacks. Most ecommerce businesses rely on the same channels to get trafficand heck, almost everybody is trying to make them work in the exact same way. This means that only those that excel at a specific channel will dominate. And that’s only 10-20% of the market.

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7 Signs Your Company Needs Marketing Calendar Software

Cross Cap

Many marketing strategy and planning departments utilize calendars to present their marketing cadence from describing what promotions and campaigns to what media tactics will be used to communicate the promotional and marketing initiatives. Through my experience with different marketing departments in large and medium-sized corporations, I have commonly come across Microsoft Excel, PowerPoint, Word, Google Calendar, and also Adobe InDesign as the tools used to outline the marketing plan in a cal

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Peoplevox inducted into Stitch Labs Partner Program

Retail Technology Review

Peoplevox, Warehouse Management System (WMS) provider, has joined the Stitch Labs Partner Program.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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The Biggest Mistake Small Businesses Make on Credit Card Processing

Bindo

At Bindo we talk to merchants on a daily basis regarding credit card processing. We see all kinds of businesses processing credit cards with a range of credit card processors. Even though these merchants generally have a solid handle on their business operations, many of them do not know the actual rate that they are paying on credit card transactions.

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6 Reasons Your Sales Are Dropping and How to Increase Retail Sales

Wiser

The moment you notice your sales dropping, you need to act fast to get to the bottom of the problem. Sales can decline for various reasons, and finding the cause may be the trickiest part. Luckily, Quad has put together a list for you with the six reasons why your sales are dropping and what to do to increase retail sales. . 1. Poor Communication. Often sales are negatively affected by poor communication between teams.

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[Webinar Recap] How to Protect Your Brand Image

Wiser

The competitive landscape is evolving in front of our eyes. U.S. eCommerce is projected to grow to 8 to 12 percent in 2017 , while global eCommerce is projected to grow 21.2 percent this year. Consumer expectations have changed, as they have more choices, more information at their fingertips, and can easily comparison shop. It’s no surprise that the growth of eCommerce and online transparency have increased pressure on retailers to be more competitive, causing brands to lose control of their p

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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

H ave you ever looked around a store and noticed that most prices end in nine? Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? These pricing strategies deal with psychological pricing. That’s right, pricing is even more complex than just calculating margins and measuring price elasticity; psychological pricing is designed to appeal to a customer’s emotions. .

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How to Maximize Margins with the Timing and Depth of Markdowns

Wiser

In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. Unfortunately, we all know we don’t live in a perfect world, and we’ve all seen end of season sales, BOGO deals, and clearance racks. A challenge faced by retailers is how to maximize margins while clearing seasonal merchandise by a certain date.

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Quad Assortment and Pricing Data Illuminates Fashion Trends

Wiser

The following is a contributed article by Vivian Yu, Data Analytics and Operations Intern at Quad Analytix. Retailers always claim to be selling this season’s “hottest trend,” but what exactly does this entail? How quickly do companies catch onto and adapt to trends, and how do they respond to the varying demands of their customers? Which brands make their money by latching onto the biggest thing first, and which attempt to wait until a trend is established before investing?

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Website Security Essentials: Protect Your Site and Strengthen Cybersecurity

In a digital-first world, website security is non-negotiable. This comprehensive guide explores the critical importance of securing your site against hackers and vulnerabilities like SQL injection, XSS, and malware. Discover tools like SiteLock for threat monitoring and CodeGuard for seamless backups, ensuring robust protection for your data and operations.

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Promotions and Discounts: 2017 Back-to-School Trends

Wiser

Kids are waving good-bye to summer and starting school, which means back-to-school sales are coming to an end and this year’s back-to-school trends are unraveling. Consumer spending during back-to-school 2017 sales was forecasted to increase and reach $83.6 billion. This number may now be questionable to retailers as back-to-school shoppers are delaying their purchases.

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Betting on the House vs a Third Party Pricing Solution

Wiser

You’re a major retailer or direct to consumer brand and the million dollar question is: should you build an in-house pricing solution or partner with a third party provider? By this point it has become abundantly clear that being able to change your prices in real time is a make or break aspect of a holistic retail strategy. It’s the difference between responding to market changes with intelligent price updates and scrambling the next morning when you realize that your sales tanked b

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4 Tips to Run Better BOGO Sales

Wiser

Not all sales are created equally; there are BOGO sales, 20 percent off sales, and flash sales, to name a few. Although these are all different types of sales, they have the same main goal of ramping up your retail sales, using psychological triggers to encourage shoppers to check out, and hopefully acquiring new customers. The BOGO sale is a species of its own, with a wide array of variations.

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Peoplevox inducted into Stitch Labs Partner Program

Retail Technology Review

Peoplevox, Warehouse Management System (WMS) provider, has joined the Stitch Labs Partner Program.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Poor UK broadband speeds are blocking eCommerce growth, says Tryzens

Retail Technology Review

For a nation of online shoppers, the UK is letting eCommerce down by not providing the required infrastructure to boost growth and increase developments in the industry.

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Certona and Farfetch Black & White partner to deliver personalised e-commerce to luxury brands

Retail Technology Review

Certona, the real-time omnichannel personalisation solutions provideer for brands and retailers, has entered into a strategic partnership with Farfetch, the global platform for luxury.

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MetaPack partners with HERE to boost eCommerce conversion rates and revenue for brands and retailers

Retail Technology Review

MetaPack is partnering with HERE Technologies in order to provide an optimised eCommerce buying experience for retailers, brands and their customers.

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Bravissimo delivers customer experience boost with new ecommerce platform

Retail Technology Review

Lingerie retailer, Bravissimo, has underpinned its international omnichannel capabilities and enhanced customer experience with a new ecommerce platform in conjunction with Black Pepper Software, the agile software development provider.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Rakuten Marketing gives Boxfresh a foothold in men's shoe market

Retail Technology Review

Digital marketing company, Rakuten Marketing, is working with men's footwear brand, Boxfresh, to re-establish its brand in UK and German markets and drive repeat business among online customers.

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Brands shunned by disloyal consumers: innovation and convenience 'more important' than the brand

Retail Technology Review

The era of the disloyal consumer is upon us; new research from global ecommerce consultancy Salmon has found that brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop.

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Make or break: Inefficient returns processes cost retailers lost sales and customer life time value, warns a new report

Retail Technology Review

Retailers' returns policies present critical conversions and customer retention moments in European shoppers' buying journeys, a new report from KPS, an agile transformation consultancy, reveals.

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Retail results show online food sales are eating traditional supermarkets' lunch

Retail Technology Review

July's Office of National Statistics (ONS) retail results reveal online food spending was up nearly 14% YOY.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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New UK returns service 'to revolutionise market'

Retail Technology Review

International returns platform ReBOUND, used by hundreds of leading fashion brands, has brought its returns services to the UK market to give online retailers a truly global multi-carrier returns solution, and their customers more freedom of choice and convenience.

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ClearSale enables eCommerce fraud protection with Zoey integration

Retail Technology Review

Global fraud protection solutions provider, ClearSale, has announced the release of its integration module for eCommerce platform Zoey.

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Digital Desertion: 60% of consumers less loyal to brands after poor website and app performance, survey reveals

Retail Technology Review

Internet users are growing more demanding and less forgiving, according to the results of a consumer survey from Apica, the performance monitoring and testing experts.