February, 2021

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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. And while the timeframe is still fuzzy, one thing is clear — the “normal” that we’ll find ourselves in post-pandemic will be familiar, but also fundamentally different, from the world we knew before COVID-19.

Consumer 345
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Interruption marketing: How to ace it in brick and mortar stores

Tokinomo

We are bombarded with ads, promotions, and banners every day. Open the browser, you get 3 ads, open the email, 5 cold messages. Of course, due to the massive amount of ads, customers are no longer paying attention.

Marketing 246
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4 Keys to Powerful Price Management for Online Retailers

Intelligence Node

And Why You Need Machine Learning To Tie Them All Together We all know how important competitive pricing is in the online retail sphere. After all, the pricing successes of giants like Walmart, Target, and Best Buy has been documented time and time again. And while lesser retailers strive for the same success, they rarely […]. The post 4 Keys to Powerful Price Management for Online Retailers appeared first on Blog.

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What You Need in Repricing Software

Wiser

How can you be more competitive? Increase sales? Optimize margins and boost profits? These are questions every business has—but that doesn’t mean there are very many easy answers. One area you can focus on to address the above concerns is pricing. Specifically, setting the right price at the right time. For many, this is achieved through repricing.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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2021 Shopper Trends – Cutting through the predictions to meaningful action

Mike Anthony

Unless you’ve been living under a rock for the past year (and I know that is sometimes how it has felt!) you will have noticed that consumer and shopper behavior has changed significantly over the last twelve months. One of the challenges we face is to understand which new behaviors will stick, and which will change again, perhaps reverting to the way things were before.

Consumer 130
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Studio Anne Holtrop creates gypsum walls that look like fabric for Maison Margiela store

Dezeen

Dutch architect Anne Holtrop has remodelled Maison Margiela 's concept store in London adding walls cast in textile moulds to reflect the brand's garment construction techniques. Located at 22 Bruton Street, the boutique is laid out across 190-square-metres and displays Maison Margiela's Co-Ed collections , with men's and women's ready-to-wear alongside accessories such as shoes, jewellery and eyewear.

More Trending

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In-store marketing for the C.A.R.L.Y shopper

Tokinomo

Is H.E.N.R.Y gone yet? C.A.R.L.Y is coming into the stores and it’s coming faster than expected. C.A.R.L.Y is the new segment of shoppers who are prepared to enter your store, look out for sustainable brands and even squeeze in a quick TikTok video, making your brick and mortar shop go viral.

Marketing 244
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Prioritizing MAP Compliance Amidst Accelerated eCommerce Growth

Intelligence Node

Table of contents : What is MAP Monitoring & Why Do I Need it? How Can I Enforce A Robust MAP Pricing Policy & Reduce Violations? How Do I Benefit From MAP Policy Enforcement? Everyone of us who is well versed with online shopping has at least some time encountered or even purchased a fake […]. The post Prioritizing MAP Compliance Amidst Accelerated eCommerce Growth appeared first on Blog.

Shopping 129
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9 Ways to Optimize Your Pricing Strategy & Boost Profits

Wiser

Like creating a recipe or writing a song, sculpting an effective pricing strategy for your business takes a lot of trial and error. You want your customers to like it and you want it to work well for your business model. But, there’s no cookie-cutter way to create a great strategy. Every customer would love ridiculously low prices every day, but that comes at a major cost to your brand.

Marketing 141
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2021 Shopper Trends – Cutting through the predictions to meaningful action

Mike Anthony

Unless you’ve been living under a rock for the past year (and I know that is sometimes how it has felt!) you will have noticed that consumer and shopper behavior has changed significantly over the last twelve months. One of the challenges we face is to understand which new behaviors will stick, and which will change again, perhaps reverting to the way things were before.

Consumer 130
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Lessons Learned

Miller Zell

The COVID-19 pandemic presented myriad challenges to retailers and other businesses operating public spaces.

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10 Consumer Trends Shaping the Future of Retail

Retail TouchPoints

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. A new report, Vision 2021 , from research and media company Future Commerce , highlights 10 emergent trends related to retail, cultural shifts and technological modernity that are shaping how consumers interact with the world.

Consumer 304
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How The Gaming World Is Changing Retail

Retail Prophet

By Reilly Stephens. In 2019 Netflix CEO Reid Hastings sent an internal memo to shareholders addressing the competitive landscape and set out how Netflix would continue driving subscription and viewership. Only a couple of months prior, Disney had announced their foray into streaming, leaving many feeling uneasy, seeing Disney as an imminent threat to Netflix’ subscriber rate.

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The Top Retail and CPG Trends for 2021

Rangeme

2021 will be a time for businesses to future-proof themselves as we carry on navigating the effects of the global pandemic. For consumers, suppliers, and retailers, new product discovery will have a hyperfocus on health and wellness and growing sustainability and diversity initiatives. There will also be an emphasis on shopping convenience, sourcing local, and price-consciousness.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Third-Party Certification and Label Effectiveness In Purchase Decisions: Is It Worth the Investment?

Wiser

During any given shopping trip, consumers can be exposed to thousands of products on the shelf. As you can imagine, this often triggers intense decision fatigue, described as the “feeling of being too tired to make choices and wanting, instead, to opt for the familiar.” While Consumer Packaged Goods (CPG) companies have already become successful in developing heuristics through traditional packaging and design, there’s an on-pack factor that’s become ever more popular: third-party certifications

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A first step to creating effective shopper marketing activities

Mike Anthony

Most shopper marketers would agree that they strive to create effective activity. Yet what do we mean by effective? Often the measure of effectiveness will be ‘did it grow my sales?’. Whilst this is an admirable goal, is that single measure truly adequate to ascertain whether an activity was effective? Consumer marketers would (typically) set more than one objective for their activity (build loyalty, share, penetration, etc.) so why is this simplistic view of the world still the norm in the worl

Marketing 130
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Contactless payment and Augmented Reality: CX aids during COVID

Retail Pro

Retailers adapt to COVID: creating a safer in-store shopping experience with contactless payments as well as mandatory masks, and more helpful online with AR for trying on clothes Continue reading → The post Contactless payment and Augmented Reality: CX aids during COVID first appeared on Retail Pro Blog.

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Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands

Retail TouchPoints

Today, most CPG brands or grocery retailers would consider the retailer’s own website the single most important digital touch point for online grocery shopping. Throughout the last five to 10 years of grocery ecommerce evolution, the industry has been hyper-focused on how it could bring the brick-and-mortar format online. This led to a narrow focus on the retailers’ owned digital properties and traditional methods of user tracking and communication, like the loyalty card.

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Website Security Essentials: Protect Your Site and Strengthen Cybersecurity

In a digital-first world, website security is non-negotiable. This comprehensive guide explores the critical importance of securing your site against hackers and vulnerabilities like SQL injection, XSS, and malware. Discover tools like SiteLock for threat monitoring and CodeGuard for seamless backups, ensuring robust protection for your data and operations.

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Growth of the digital-first path to purchase

I Vend

The shopper’s path to purchase What is your customers’ path to purchase? Do they come directly into your store to purchase? Do they complete the whole buying journey online? The chances are that they are in the growing percentage of shoppers who use a combination of ecommerce and physical channels. Even before the global pandemic, a very significant 68% of all ‘shopping occasions’ 1 started online.

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Reflecting on 90 Years

Frank Mayer

This year marks Frank Mayer and Associates, Inc.’s 90 th anniversary, and the milestone has caused me to pause and reflect on our journey. What began as a humble screen-printing operation started by my grandfather in 1931 has evolved into a renowned company in the point of purchase and kiosk industries. We’ve designed, engineered, prototyped, and manufactured merchandising displays, interactive kiosks, and store fixtures for some of the world’s best-known companies.

Kiosk 94
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What is Price Image? Quick Guide for Brands and Retailers

Wiser

There’s how you view your prices, and how your shoppers view them. Like with all things retail, there’s often a discrepancy between your internal perception of your business, especially prices, and what the market sees. This can create a challenge for brands and retailers. How can you set the right price , at the right time, but also do so in a way that is aligned with public expectations?

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A first step to creating effective shopper marketing activities

Mike Anthony

Most shopper marketers would agree that they strive to create effective activity. Yet what do we mean by effective? Often the measure of effectiveness will be ‘did it grow my sales?’. Whilst this is an admirable goal, is that single measure truly adequate to ascertain whether an activity was effective? Consumer marketers would (typically) set more than one objective for their activity (build loyalty, share, penetration, etc.) so why is this simplistic view of the world still the norm in the worl

Marketing 130
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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What Keeps You Up at Night? 5 CPG Experts Weigh In

RepslyBlog

2021 is shaping up to be filled with opportunities and obstacles for CPG businesses and their field teams. COVID-19 cases continue to rise, vaccination campaigns are slower than anticipated, and continued economic uncertainty looms large; but most brands are optimistic they can get back on track in the year ahead. What are the opportunities awaiting in the year ahead ?

ATS 90
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How to Protect Your Supply Chain From Cyberattack

Retail TouchPoints

Cyberthreats evolve constantly, but one rule endures: hackers will never break down your front door if they can get in through an open window. Most retailers are keenly aware that the credit card and customer data on their networks is a prime target for hackers, and so they barricade access points to their websites and ecommerce systems to ward off intrusion.

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Make It Shoppable

Chute Gerdeman

The post Make It Shoppable appeared first on Chute Gerdeman.

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Dear Fast Fashion – A Break Up Letter

Thrifts and Tangles

Dear Fast-Fashion, You and I have had some great times together and you once made me so happy, The post Dear Fast Fashion – A Break Up Letter appeared first on Thrifts and Tangles.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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What is a Perfect Store? Create a Strategy That Wins with Consumers

Wiser

For a shopper, not much thought is given to walking into a brick-and-mortar store, finding the right product quickly and easily, and checking out with no hassle. Behind the scenes, however, is a completely different story. For brands and retailers, especially in the consumer packaged goods space, the exact opposite is true. A lot of thought goes into the shopper experience, and how they can find exactly what they’re looking for (or what you want them to look for).

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Aspekt Office designs bright white store with "Nordic atmosphere" for Chinese lifestyle brand

Dezeen

The minimalist , utilitarian interior of this store in Copenhagen by local studio Aspekt Office provides a neutral backdrop for the colourful clothing and homeware that it sells. Located on Niels Hemmingens Gade where it meets the city's pedestrian shopping street Strøget, the OCE concept store occupies a building that dates back to 1736. Products are displayed across white and coral-coloured shelves in the home department.

Fashion 86
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Jason & Scot Show Episode 253 – Amazon Q4 2020 Earnings

Retail Geek

A weekly podcast with the latest e-commerce news and events. Episode 253 is a breakdown of Amazon’s Q4 2020 earnings report. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? Amazon Earnings. Amazon reported in Q4 2020 earnings on Tuesday Feb 2.

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4 Trending Color Palettes for 2021

Retail TouchPoints

The retail market changed drastically over the past year, as people transitioned to more online shopping due to restrictions and safety concerns stemming from COVID-19. Now with a vaccine being rolled out and storefronts continuing to reopen across the country, there is a new awareness of personal safety concerns for people in public spaces. Retail owners will need to offer solutions to meet the latest set of guidelines — which includes universal cues to assist in social distancing without being

Shopping 286
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.