Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?
Retail TouchPoints
NOVEMBER 29, 2021
As consumers spend more time and money online, brands and retailers are feeling greater pressure to stand out. Advanced merchandising and more granular personalization can help, but executives may wonder how can they go the extra mile to show they really understand customers’ wants, needs and preferences. Katerina Axelsson believes taste could be one of the next frontiers for personalization, which is one of the reasons she founded Tastry.
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