July, 2022

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60% of small retailers could shutter for good in the next few months: report

Retail Dive

Inflation, rent hikes and lower consumer spending are among the challenges that some indie stores say are making things worse than during the pandemic.

Consumer 145
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Maximizing the marketing value of the store

Mike Anthony

As e-commerce sales eat into physical retail numbers, questions about the viability of offline retail abound. Is this ‘Retail Armageddon’? No – but it is a significant shock to the retail ecosystem. A shock that has implications for retailers and brands alike. There is talk that stores must become ‘experiential’ – but what does that mean? Most shoppers, most of the time, don’t want ‘an experience’ when they shop!

Marketing 264
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Why Walmart is Doubling Down on Augmented Reality

Retail TouchPoints

Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?). And yet, it’s only in recent years that AR has begun to reach its full potential. Advancements in the tech itself and the growing ubiquity of smartphones have converged to create a whole host of new applications for AR outside the realm of gaming — and one of the biggest arenas is commerce.

Apparel 360
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Modibodi acquired by Swedish multinational Essity for $140 million

Inside Retail

Australian leakproof apparel pioneer Modibodi has been bought by Swedish hygiene and health company Essity in a deal worth $140 million. . Essity, which owns the Tena brand of disposable incontinence products, says the acquisition will strengthen its position in the leakproof apparel market which it describes as the fastest-growing segment in the intimate hygiene category.

Apparel 312
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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IKKS Paris celebrates second store opening on Kings Road

Retail Focus

Today, French fashion and lifestyle brand IKKS Paris opens its second store at 109 Kings Road which carries the menswear, womenswear and junior lines. This follows the opening of their first store in Carnaby earlier this year. IKKS Paris aims to embolden urban free spirits around the world to rock their lives through creative, responsible, 365-day Parisian easy chic fashion.

Fashion 297
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Referral Marketing: The power of recommendations

Tokinomo

Getting new customers is challenging, especially in this competitive industry. The acquisition cost is rising for both eCommerce and physical stores. This is why, retailers need to find better, less expensive ways to attract new customers.

Marketing 246

More Trending

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8 Sales Optimization Strategies to Help Boost Revenue

Wiser

The world of sales is constantly changing. If your business has any hope of keeping up, then optimizing your sales process is the way to go. But optimization is an ongoing ordeal. Even if you have a well-established business and are making decent enough revenue, your company’s future depends on your ability to grow and keep up with your customer base.

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Inside PUMA’s ‘Humble’ Approach to Metaverse Strategy

Retail TouchPoints

When it comes to world building in the metaverse, the creative opportunities are essentially limitless. That’s why, as brands and retailers start to mold their environments on platforms like Roblox, experts encourage them to focus on immersive storytelling , gamification and digital-physical integration to drive engagement. PUMA is leaning into all three with a new sports-based experience on Roblox called “PUMA and the Land of Games.

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Farfetch switches startup program to Web3 focus

Inside Retail

One of the world’s largest luxury e-commerce platforms, Farfetch has announced it is rebooting its fashion and retail tech startup accelerator, Dream Assembly after two years. The new direction of Dream Assembly will focus on Web3 startups in partnership with Outlier Ventures and its Base Camp program. . The three-month accelerator, named Dream Assembly Base Camp, will support up to 10 startups aimed at shaping the future of Web3 luxury commerce.

Fashion 59
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Alexander McQueen opens newest boutique in Amsterdam’s golden mile

Retail Focus

P.C.Hooftstraat, Amsterdam‘s golden mile of luxury shopping, sees a welcome new addition with the opening of Alexander McQueen‘s newest boutique. The store occupies two floors of a traditional residential Dutch red brick building and features an interior design concepted by the brand’s creative director in collaboration with Chilean architect Smiljan Radi?.

Boutique 290
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Shopper Marketing Weekly Snacks #16

Tokinomo

Campaign corner. La dolce vita. It’s time to live your best life. At least that’s what Velveeta is preaching in their commercial. Short, funny, and exuberant. These words can describe both the campaign and the lifestyle “recommended” by Velveeta.

Marketing 246
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Kohl’s end sales talk with Franchise Group

Retail Wire

Kohl’s has decided to end sales talks with Franchise Group. The retailer’s board determined that it could not get a fair price for the company based on current market conditions. It was reported that Franchise Group had sought to lower its initial bid to acquire Kohl’s.

Marketing 187
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What Is Price Segmentation and Is It Right for Your Business?

Wiser

Changes in pricing are a given, and often adapt to follow the flow of the market. Most of the time, these changes in price are value-based. But value is not assigned to a product by the seller, it is determined by the consumer’s readiness to buy the product up to a certain price. Products are only worth as much as a shopper is willing to pay for them, and that price can be different for different buyers.

Jewelry 147
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Brother Mobile Solutions Launches Flexible Labeling Solution

Retail TouchPoints

Brother Mobile Solutions has introduced the RuggedJet 3200 Series, a labeling solution designed to help retailers implement agile pricing strategies while staying on top of inventory in a tight labor market. The solution was created to offer drop-in emulation with leading retail software and operating systems for simple systems integration. Additionally, Brother Mobile Solutions offers lifetime support for the RuggedJet 3200 to help retailers get maximum uptime from the machines.

Marketing 311
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Rising sales are hiding retailers’ anguish, says ARA chief

Inside Retail

Retail spending across Australia is up – but there is a catch, warns Australian Retailers Association CEO Paul Zahra. Releasing the latest monthly Mastercard SpendingPulse data this morning, that covers June, Zahra says consumer spending continued its strong trajectory, rising 11.1 per cent year on year. Every single retail category showed growth with fuel and convenience and jewellery leading the way, up by 23.1 per cent and 23.2 per cent respectively.

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Ksubi will open their ?rst UK ?agship at Carnaby Street

Retail Focus

Shaftesbury has announced that global streetwear brand; Ksubi is coming to Carnaby. Ksubi will open their ?rst UK ?agship at 10 Carnaby Street in October 2022. The 2,132 square ft store will be a ?agship location for the brand as it looks to expand its loyal fan base within the UK. Originally founded in Sydney, Ksubi has grown into a globally recognisable and notorious streetwear brand.

ATS 51
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Shopper Marketing Weekly Snacks #15

Tokinomo

Campaign scoop. Thor’s Love for OldSpice. Playing Thor on stage is a hard job and without Old Spice, it seems almost impossible. In this commercial for Old Spice, Fake Thor confesses his love for its role and for lavender. As the commercial states: It takes thick skin to embody the God of Thunder, but that skin still needs moisturizing.

Marketing 246
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CVS pharmacists can refuse to fill prescriptions over moral objections

Retail Wire

CVS Pharmacy allows pharmacists and associates to refuse to sell birth control products to customers based on moral or religious grounds. The company’s policy requires that responsibility for filling the prescription or completing the purchase be turned over to another team member. Rival Walgreens, which has a similar policy, is now the target of a boycott after team members refused to sell birth control products to customers.

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Website Security Essentials: Protect Your Site and Strengthen Cybersecurity

In a digital-first world, website security is non-negotiable. This comprehensive guide explores the critical importance of securing your site against hackers and vulnerabilities like SQL injection, XSS, and malware. Discover tools like SiteLock for threat monitoring and CodeGuard for seamless backups, ensuring robust protection for your data and operations.

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5 Tips for Creating an Effective Retail Strategy

Wiser

Any retail business without a solid strategy is bound to fail. It’s essential that your business is able to engage shoppers, build customer loyalty, and drive sales. But developing an effective retail strategy takes more than just attracting customer attention. Several factors need to be considered so you can get shoppers to the shelf and making purchases.

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B Corp TOMS Honored in Community Category as ‘Best For The World’

Retail TouchPoints

The B Lab network at B Corp has named TOMS as a Best For The World: Community award winner, with the footwear and lifestyle company ranking among the highest verified scores in the sustainability nonprofit’s B Impact Assessment. These awards highlight the work of global Certified B Corporations with verified B Impact Scores that rank in the top 5% within the categories of community, customers, environment, governance and workers for their B Impact Assessment.

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Ikea Australia lets customers buy second-life products

Inside Retail

Ikea Australia has launched an online platform allowing customers to browse and reserve second-life Ikea furniture and homeware products. A new ‘ As-Is Online ’ section on the Ikea website lets customers access discontinued items, used showroom display items as well as pre-loved goods returned through the business’ Buy Back service. Once reserved online, customers can make the purchase by visiting their selected store’s As-Is area, located near the checkout area.

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RivingtonHark appoint Lunson Mitchenall on Victoria Leeds

Retail Focus

Lunson Mitchenall, the UK’s leading specialist retail and leisure agent, has been appointed by RivingtonHark as leasing agents on Victoria Leeds. Acting on a joint agency basis with HDH and Central Retail, Lunson Mitchenall’s brief will cover retail, F&B leasing, and lease advisory across the estate, which is comprised of the Victoria Quarter shopping arcades, Victoria Gate shopping centre, and the mixed use Wrays Building.

Shopping 257
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How to increase brand awareness in-store

Tokinomo

Nowadays, competition is fierce in most industries, including the retail sector. That’s why brands are trying their best to stay on top of the competition. Some brands focus on creating and selling new products that are trendier, like plant-based products. Other brands try to focus on their best-selling products.

Marketing 246
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Quick Start: Prep Your Dev Environment for Kubernetes

Cisco Retail

Getting started on a new platform, especially containers and Kubernetes, can appear overwhelming. But with the right setup and tools, you’re much more likely to get ramped up quickly. Let’s take a look at a good lineup of tools to install on your developer environment to get started with Kubernetes. All of the tools used listed here are tested and run Windows 10 Pro, MacOS Monterey, and Ubuntu 20.04.

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How to Make the Most of Social Media Advertising

Small Biz Trends

Social media advertising is an effective and affordable way to generate traffic and build awareness for your project. Many businesses realize that and hence the competition is likely to get fierce. With so many brands competing for your target customers’ attention, how to succeed? Here’s what makes a good social media ad : 1. Stories Work.

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Ulta Beauty Expands Retail Presence With Experiential Allure Store Pop-Up

Retail TouchPoints

Going beyond its existing Target partnership , Ulta Beauty is collaborating with Condé Nast beauty media brand Allure on an interactive pop-up space at the Allure Store in New York City, through Sept. 30. Store visitors will have access to the store’s AR virtual try-on tech, QR codes connecting them to product content and smart mirrors as they shop a carefully chosen selection of items from Ulta’s roster of brands.

Shopping 302
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

After a period of instability and supply chain challenges, Revlon recently filed for chapter 11 bankruptcy in the United States. For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. Under Chapter 11 bankruptcy protection, the company is able to continue trading whilst it attempts to correct crippling fractures in its supply chain, in a desperate move to retain some of its once sizable, indeed, domin

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The new flagship of Moët & Chandon: Europe´s most glamorous Champagne Bar at Harrods London

Retail Focus

Champagne maker Moët & Chandon opened its first permanent space in Europe within the Harrods beauty halls in London on 7th July 2022. The centre piece of the space facing out onto Basil Street in Knightsbridge is an organic, hand-sculpted chandelier, that spans a curving bar and visually connects the bar with its environs. Poser tables in each corner of the space complete the seating, while Moët & Chandon branding and bubble graphics in the window will define the exterior view.

ATS 246
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Shopper Marketing Weekly Snacks #14

Tokinomo

Campaign scoop. A true commercial mash-up. What would be the weirdest combination of brands to promote their products? This commercial from Arby’s and Old Spice might just be the best brand mash-up we’ve seen. Curious to see what a fast-food brand and a personal care brand can do in a single commercial? Take a look !

Marketing 246
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Cisco Certified CyberOps Professional, CBRFIR, and Proactive Network Protection

Cisco Retail

The cybersecurity landscape is constantly changing. The networks that connect our world are targets, and the adversaries targeting them are evolving. Every day, new methods for infiltration and disruption are developed and put into effect against the systems we rely on. This means we must change how we think about security in several ways: Security must be foundational to every decision we make when designing and implementing a network.

ATS 145
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.